Category: Ads

PPC, or Pay Per Click, is a type of online advertising in which you pay when someone clicks on an ad. It includes, among others, Google Ads and Facebook Ads. On our blog we present the subject of creating and optimizing ads in order to achieve the best results for your business.

How to Link Google Ads and Google Analytics Accounts?

How to Link Google Ads and Google Analytics Accounts?

To make your Google Ads efforts effective, you need to combine two functions: transparent campaign creation and management, as well as thorough analysis and the ability to learn from your actions. Check how to connect your Google Ads and Google Analytics accounts with a few clicks.

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Why Are Google Ads Not Showing In The SERPs?

Why Are Google Ads Not Showing In The SERPs?

Have you been trying to find your Google ads? Are you wondering why it’s so hard to encounter them and whether they actually exist? Relax! There might be various reasons as to why your ad isn’t showing up in the SERPs. Today, we’ll introduce you to a few most popular scenarios.

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Banner Blindness. How To Fight It With SEO?

Banner Blindness. How To Fight It With SEO?

With the developing online sphere and increasing consciousness of internet users, banner blindness is a fact. Learn what is this phenomenon and how to deal with it to successfully carry on marketing strategy. Keep reading and find out how to overcome banner blindness with SEO!

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Restricted Industries – What Content Is Prohibited in Google?

Restricted Industries – What Content Is Prohibited in Google?

Almost every company wishes to reach as many customers as possible. It’s not surprising because this usually translates into maximized profits. In the era of modern technologies where the Internet plays a key role, it’s very important to be visible online. Consequently, SEO and SEM activities turn out to be extremely vital in the marketing campaign.

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What Is Cart Abandonment and How to Reduce It?

What Is Cart Abandonment and How to Reduce It?

When analyzing your online store data, you’ve probably noticed that some users don’t order products placed in the shopping cart. Don’t worry. Shopping cart abandonment is a problem faced by the majority of e-shops. In today’s entry we’ll try to discuss what shopping cart abandonment is, what reasons stand behind this phenomenon and which Google Ads remarketing campaigns can help you decrease this indicator in your store.

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Automated Bidding in Google Ads. Why should you use it?

Automated Bidding in Google Ads. Why should you use it?

Google ads have rapidly become one of the world’s most popular ways to reach online consumers, with over 3.5 billion Google searches taking place every day. But high popularity also leads to high competition. One factor that can play a role in getting your ads noticed ahead of the competition is automated bidding. So what is automated bidding? And how can it help enhance your PPC campaigns?

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