Category: Ads

PPC, or Pay Per Click, is a type of online advertising in which you pay when someone clicks on an ad. It includes, among others, Google Ads and Facebook Ads. On our blog we present the subject of creating and optimizing ads in order to achieve the best results for your business.

Traffic Sources. Google Analytics Guide

Traffic Sources. Google Analytics Guide

Identifying the traffic sources on your website allows you to measure the effectiveness of your marketing campaigns. Investing in SEO, paid ads, affiliate programs as well as activity in social media – all this contributes to the statistics presented in the Google Analytics traffic reports. Read more!

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Google Analytics Account Structure – the Ultimate Guide

Google Analytics Account Structure – the Ultimate Guide

Google Analytics is the most popular online tool used to analyze statistics of websites, mobile apps and devices. It doesn’t really matter whether you’ve already encountered this tool or whether you’re just beginning your analytical adventure. It’s worth taking a closer look at its account structure. Thanks to it, benefiting from the possibilities offered by Google Analytics will be much easier and safer.

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Facebook Ads: the Most Common Advertising Mistakes

Facebook Ads: the Most Common Advertising Mistakes

Organic Google traffic is incredibly valuable as it supports conversion generation. However, it’s not the sole source of website visits. If you want to achieve the finest possible results, try out different solutions and platforms to promote your brand or activity. Facebook is one of the possible options.

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How to Create Professional Graphics? Secrets of GDN Banners

How to Create Professional Graphics? Secrets of GDN Banners

How to design image advertisements that attract users’ attention, break through the information overload and banner blindness? This is a moment when all the information concerning basic graphic rules comes in handy. In today’s article you’ll learn how to create effective online graphics, tailored particularly to GDN banners in Google Ads. Keep reading!

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Everything You Need to Know about Free Ads on Google Shopping

Everything You Need to Know about Free Ads on Google Shopping

Soon, advertising products on Google will be free for all advertisers. This is huge, therefore, today we’ll answer most frequently asked questions concerning this subject. Where are your ads going to be displayed and what are the rules to follow? Is the current situation of advertisers about to change? Keep reading!

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Defeated by a Computer. Artificial Intelligence and Google

Defeated by a Computer. Artificial Intelligence and Google

“The future is now” – this phrase has been repeated like a mantra for a few years. It can be observed with the naked eye that technology and artificial intelligence are developing at an incredibly fast pace. In today’s blog post you will find out what machine learning is and why it’s constantly being developed.

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How to Set up Ecommerce Tracking in GA and Google Ads?

How to Set up Ecommerce Tracking in GA and Google Ads?

Data is necessary to make the right decisions. When it comes to ecommerce shops, the data concerning transactions is the most important piece of information. In order to take full advantage of the benefits of web analytics you need to properly configure your e-commerce tracking in Google Analytics.

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Effective copywriting in Google Ads

Effective copywriting in Google Ads

If you want to reach and attract potential customers, you need to provide them with valuable, attractive and engaging advertising texts that meet Google’s editorial requirements. Keep reading our article if you’re wondering how to write a compelling ad or how to improve CTR and quality score of your Google Ads.

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Personalizing Your Facebook Ads

Personalizing Your Facebook Ads

Today, Facebook is one of the most important mediums for online advertising. As the competition operating on this platform is getting bigger every year, it’s worth spending some time to fine tune your advertisements published there. In today’s article you’ll find out why user personas are so important and how to create them. You’ll also learn the secrets of effective advertising and creative management.

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Head of SEO & SEM - Matt

Matt

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