Category: Ads

PPC, or Pay Per Click, is a type of online advertising in which you pay when someone clicks on an ad. It includes, among others, Google Ads and Facebook Ads. On our blog we present the subject of creating and optimizing ads in order to achieve the best results for your business.

Restricted Industries – What Content Is Prohibited in Google?

Restricted Industries – What Content Is Prohibited in Google?

Almost every company wishes to reach as many customers as possible. It’s not surprising because this usually translates into maximized profits. In the era of modern technologies where the Internet plays a key role, it’s very important to be visible online. Consequently, SEO and SEM activities turn out to be extremely vital in the marketing campaign.

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What Is Cart Abandonment and How to Reduce It?

What Is Cart Abandonment and How to Reduce It?

When analyzing your online store data, you’ve probably noticed that some users don’t order products placed in the shopping cart. Don’t worry. Shopping cart abandonment is a problem faced by the majority of e-shops. In today’s entry we’ll try to discuss what shopping cart abandonment is, what reasons stand behind this phenomenon and which Google Ads remarketing campaigns can help you decrease this indicator in your store.

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Automated Bidding in Google Ads. Why should you use it?

Automated Bidding in Google Ads. Why should you use it?

Google ads have rapidly become one of the world’s most popular ways to reach online consumers, with over 3.5 billion Google searches taking place every day. But high popularity also leads to high competition. One factor that can play a role in getting your ads noticed ahead of the competition is automated bidding. So what is automated bidding? And how can it help enhance your PPC campaigns?

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Audiences. Google Analytics Guide

Audiences. Google Analytics Guide

Are you wondering if your site is visited more often by women or by men? Or maybe you would like to find out from which devices or locations your website is most often reached? In today’s article, we will tell you what information about the audiences you can find in the Google Analytics tool!

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Assisted Conversions. Google Analytics Guide

Assisted Conversions. Google Analytics Guide

Increased visibility in search results and website traffic – that’s certainly what every website owner wants to achieve. However, it is only a way to reach the most important goal, that is, conversion. If you want to continuously monitor whether all your goals have been achieved, you can use conversion and assisted conversion reports as well as an attribution model comparison. Let’s find out why it is so important and what to pay attention to.

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Traffic Sources. Google Analytics Guide

Traffic Sources. Google Analytics Guide

Identifying the traffic sources on your website allows you to measure the effectiveness of your marketing campaigns. Investing in SEO, paid ads, affiliate programs as well as activity in social media – all this contributes to the statistics presented in the Google Analytics traffic reports. Read more!

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Google Analytics Account Structure – the Ultimate Guide

Google Analytics Account Structure – the Ultimate Guide

Google Analytics is the most popular online tool used to analyze statistics of websites, mobile apps and devices. It doesn’t really matter whether you’ve already encountered this tool or whether you’re just beginning your analytical adventure. It’s worth taking a closer look at its account structure. Thanks to it, benefiting from the possibilities offered by Google Analytics will be much easier and safer.

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Facebook Ads: the Most Common Advertising Mistakes

Facebook Ads: the Most Common Advertising Mistakes

Organic Google traffic is incredibly valuable as it supports conversion generation. However, it’s not the sole source of website visits. If you want to achieve the finest possible results, try out different solutions and platforms to promote your brand or activity. Facebook is one of the possible options.

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SEM Specialist - Karolina

Karolina

SEM Specialist

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