Category: Ads

PPC, or Pay Per Click, is a type of online advertising in which you pay when someone clicks on an ad. It includes, among others, Google Ads and Facebook Ads. On our blog we present the subject of creating and optimizing ads in order to achieve the best results for your business.

Google Shopping Graph – Let Your Shop Be Discovered

Google Shopping Graph – Let Your Shop Be Discovered

One of the most important trends for SEO is to optimize every aspect of your business that you can. By letting your shop be discovered with Google Shopping Graph, you can increase the revenue of your shop substantially. Google Shopping Graph allows Google to help people discover your store no matter if you’re a major corporation or a small business. Leveraging this to your benefit will ensure that your business grows massively!

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Google Ads Policy Update: New Destination Requirements

Google Ads Policy Update: New Destination Requirements

Google Ads establishes new policy guidelines on the requirements concerning the destinations the ads direct the users to. Destinations that violate “Better Ads Standards” will be disapproved. Information on the rejected ads can be accessed in the Ad experience report.

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Google Ads Extensions – Everything You Should Know

Google Ads Extensions – Everything You Should Know

Extensions are an important part of Google Ads. Additional information they provide helps to improve the quality of ads. Apart from that, they increase the probability that users will choose your company. Google offers several types of extensions that are an important part of paid ads. Check out what Google Ads extensions are, what they look like and why it is worth using them!

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Google Ads Bidding Strategies Based on Goals

Google Ads Bidding Strategies Based on Goals

When preparing your Google Ads campaigns, you’ve probably wondered what bidding strategy would be the best. Automated or manual bidding? Focusing on clicks or conversions? In today’s article, we’ll tell you how to choose the right strategy based on your Google Ads goals.

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Google Ads Image Specification

Google Ads Image Specification

Looking for essential information about Google Ads image ads? In this post, you’ll find the most important info. We will discuss the basic technicalities, such as image sizes, content policy compliance and factors crucially impacting your campaign’s marketing efficiency.

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Google Merchant Center Product Feed Specification

Google Merchant Center Product Feed Specification

Regardless of whether you are launching your first Google Merchant Center promotional campaign, or whether you’ve got several already running, a properly implemented product feed is a must. This point is found challenging by many, especially in the first stage, often requiring an actual developer skill set or being able to implement dedicated plugins / modules in the site source.

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What Are Google Ads?

What Are Google Ads?

Here we’ll explain what Google AdWords are, show their display possibilities, discuss their features and business applications. Also, we’ll present AdWords technical terms and describe the most popular types of campaigns.

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Google Ads Campaign. Start With Setting Up a Goal

Google Ads Campaign. Start With Setting Up a Goal

Properly established business goals are a very important element of every effective Google Ads campaign. What is conversion and how to determine your goals? Why is it worth to measure and track them? How can you calculate conversion rate in your campaigns? Keep reading our today’s entry to find the answers.

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What Is a Good Click Through Rate & How to Improve It?

What Is a Good Click Through Rate & How to Improve It?

A good click-through rate (CTR) is one of the fundamental metrics that will help you track your ad performance. It depends on the industry and advertising platform, so there’s no one-size-fits-all formula. Find out what is a good CTR for your business and how you can improve it!

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