Category: Ads

PPC, or Pay Per Click, is a type of online advertising in which you pay when someone clicks on an ad. It includes, among others, Google Ads and Facebook Ads. On our blog we present the subject of creating and optimizing ads in order to achieve the best results for your business.

What Is a Good Click Through Rate & How to Improve It?

What Is a Good Click Through Rate & How to Improve It?

A good click-through rate (CTR) is one of the fundamental metrics that will help you track your ad performance. It depends on the industry and advertising platform, so there’s no one-size-fits-all formula. Find out what is a good CTR for your business and how you can improve it!

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LinkedIn Ads – How It Works & How to Target Your Potential Clients

LinkedIn Ads – How It Works & How to Target Your Potential Clients

Linkedin is a social network that is perfect for finding B2B clients. It has the same wide opportunities as Facebook and Instagram. Alina Ostapenko, the marketer of the Ringostat platform, explains how ads on LinkedIn work and analyzes their types with examples. Also, she describes how to target them to the right audience. Keep reading if you want to start, or optimize your LinkedIn campaign!

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What Is Ads Personalization in Google and How to Use It?

What Is Ads Personalization in Google and How to Use It?

Are you wondering how to attract potential customers who would actually be interested in your offer? Personalized ads will help you tailor the advertisements to the users, and make sure that you reach the right target group. Today, we’ll tell you about Google Ads personalization and available functionalities.

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5 Advantages of Google Ads Brand Awareness Campaigns

5 Advantages of Google Ads Brand Awareness Campaigns

Are you wondering how to increase your brand recognition and visibility? For this purpose, you may use Google Ads brand awareness campaigns that will help you achieve the results you have been dreaming about. In today’s entry, we’ll explore five main advantages of Google brand campaigns.

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Why Are Google Ads Not Showing In The SERPs?

Why Are Google Ads Not Showing In The SERPs?

Have you been trying to find your Google ads? Are you wondering why it’s so hard to encounter them and whether they actually exist? Relax! There might be various reasons as to why your ad isn’t showing up in the SERPs. Today, we’ll introduce you to a few most popular scenarios.

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Restricted Industries – What Content Is Prohibited in Google?

Restricted Industries – What Content Is Prohibited in Google?

Almost every company wishes to reach as many customers as possible. It’s not surprising because this usually translates into maximized profits. In the era of modern technologies where the Internet plays a key role, it’s very important to be visible online. Consequently, SEO and SEM activities turn out to be extremely vital in the marketing campaign.

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Sr SEO Specialist - Milena

Milena

Sr SEO Specialist

Difficult industries are my forte. Let's take care of your business visibility together!
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