Category: Ads

PPC, or Pay Per Click, is a type of online advertising in which you pay when someone clicks on an ad. It includes, among others, Google Ads and Facebook Ads. On our blog we present the subject of creating and optimizing ads in order to achieve the best results for your business.

How to Create Professional Graphics? Secrets of GDN Banners

How to Create Professional Graphics? Secrets of GDN Banners

How to design image advertisements that attract users’ attention, break through the information overload and banner blindness? This is a moment when all the information concerning basic graphic rules comes in handy. In today’s article you’ll learn how to create effective online graphics, tailored particularly to GDN banners in Google Ads. Keep reading!

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Everything You Need to Know about Free Ads on Google Shopping

Everything You Need to Know about Free Ads on Google Shopping

Soon, advertising products on Google will be free for all advertisers. This is huge, therefore, today we’ll answer most frequently asked questions concerning this subject. Where are your ads going to be displayed and what are the rules to follow? Is the current situation of advertisers about to change? Keep reading!

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Defeated by a Computer. Artificial Intelligence and Google

Defeated by a Computer. Artificial Intelligence and Google

“The future is now” – this phrase has been repeated like a mantra for a few years. It can be observed with the naked eye that technology and artificial intelligence are developing at an incredibly fast pace. In today’s blog post you will find out what machine learning is and why it’s constantly being developed.

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How to Set up Ecommerce Tracking in GA and Google Ads?

How to Set up Ecommerce Tracking in GA and Google Ads?

Data is necessary to make the right decisions. When it comes to ecommerce shops, the data concerning transactions is the most important piece of information. In order to take full advantage of the benefits of web analytics you need to properly configure your e-commerce tracking in Google Analytics.

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Effective copywriting in Google Ads

Effective copywriting in Google Ads

If you want to reach and attract potential customers, you need to provide them with valuable, attractive and engaging advertising texts that meet Google’s editorial requirements. Keep reading our article if you’re wondering how to write a compelling ad or how to improve CTR and quality score of your Google Ads.

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Personalizing Your Facebook Ads

Personalizing Your Facebook Ads

Today, Facebook is one of the most important mediums for online advertising. As the competition operating on this platform is getting bigger every year, it’s worth spending some time to fine tune your advertisements published there. In today’s article you’ll find out why user personas are so important and how to create them. You’ll also learn the secrets of effective advertising and creative management.

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SEO vs. PPC: Which is Better for Your Business?

SEO vs. PPC: Which is Better for Your Business?

Generally, PPC is perceived to be costing you more money but brings you immediate results, while SEO can be free, but it often takes time to show you some winning results. Basically, it’s what we’re all familiar with when it comes to business and working on tasks – trading time for money and vice versa. 

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How to Read Google Ads Reports?

How to Read Google Ads Reports?

Reports are an integral part of every activity. However, sometimes it may be hard to comprehend the content of the documents, especially if they concern operations in a narrow and specialized area such as Google Ads. Want to find out how to read reports so that they make sense and are of use to you? Keep reading!

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Head of SEO & SEM - Matt

Matt

Head of SEO & SEM

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