Category: Ads

PPC, or Pay Per Click, is a type of online advertising in which you pay when someone clicks on an ad. It includes, among others, Google Ads and Facebook Ads. On our blog we present the subject of creating and optimizing ads in order to achieve the best results for your business.

Negative Keywords in Google Ads

Negative Keywords in Google Ads

In Google Ads, negative keywords are almost as important as positive keywords. They prevent an ad from being triggered by a certain phrase or word. Find out the role they play in managing effective Google Ads campaigns and understand their impact on essential metrics such as CTR or conversion.

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How to Improve Google Ads Quality Score?

How to Improve Google Ads Quality Score?

Analyzed basic elements considered when evaluating your Google Ads quality score, such as keywords, ad or page quality, can help you quickly find areas for refinement. Are you wondering how to improve your Google Ads quality score? Keep reading!

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How to Get Google Guaranteed and Earn Consumer Trust?

How to Get Google Guaranteed and Earn Consumer Trust?

There are many different ways to increase consumer confidence in your brand. With greater confidence comes greater sales and revenue, so it’s important to make your brand look as trustworthy as possible! Google Guaranteed is a new program from Google that gives you one more tool to utilize in optimizing your business.

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Google Shopping Graph – Let Your Shop Be Discovered

Google Shopping Graph – Let Your Shop Be Discovered

One of the most important trends for SEO is to optimize every aspect of your business that you can. By letting your shop be discovered with Google Shopping Graph, you can increase the revenue of your shop substantially. Google Shopping Graph allows Google to help people discover your store no matter if you’re a major corporation or a small business. Leveraging this to your benefit will ensure that your business grows massively!

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Google Ads Policy Update: New Destination Requirements

Google Ads Policy Update: New Destination Requirements

Google Ads establishes new policy guidelines on the requirements concerning the destinations the ads direct the users to. Destinations that violate “Better Ads Standards” will be disapproved. Information on the rejected ads can be accessed in the Ad experience report.

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Google Ads Extensions – Everything You Should Know

Google Ads Extensions – Everything You Should Know

Extensions are an important part of Google Ads. Additional information they provide helps to improve the quality of ads. Apart from that, they increase the probability that users will choose your company. Google offers several types of extensions that are an important part of paid ads. Check out what Google Ads extensions are, what they look like and why it is worth using them!

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Google Ads Bidding Strategies Based on Goals

Google Ads Bidding Strategies Based on Goals

When preparing your Google Ads campaigns, you’ve probably wondered what bidding strategy would be the best. Automated or manual bidding? Focusing on clicks or conversions? In today’s article, we’ll tell you how to choose the right strategy based on your Google Ads goals.

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Google Ads Image Specification

Google Ads Image Specification

Looking for essential information about Google Ads image ads? In this post, you’ll find the most important info. We will discuss the basic technicalities, such as image sizes, content policy compliance and factors crucially impacting your campaign’s marketing efficiency.

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Sr SEM Specialist - Karolina

Karolina

Sr SEM Specialist

Let's use Google Image Ads to boost your sales and obtaining new customers!
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