PPC, or Pay Per Click, is a type of online advertising in which you pay when someone clicks on an ad. It includes, among others, Google Ads and Facebook Ads. On our blog we present the subject of creating and optimizing ads in order to achieve the best results for your business.
In Google Ads, negative keywords are almost as important as positive keywords. They prevent an ad from being triggered by a certain phrase or word. Find out the role they play in managing effective Google Ads campaigns and understand their impact on essential metrics such as CTR or conversion.
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Apart from helping you to acquire new customers, choose your target audience, or determine the ad budget, Google Ads offers much more. What are the advantages of Google Ads? Keep reading!
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Analyzed basic elements considered when evaluating your Google Ads quality score, such as keywords, ad or page quality, can help you quickly find areas for refinement. Are you wondering how to improve your Google Ads quality score? Keep reading!
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There are many different ways to increase consumer confidence in your brand. With greater confidence comes greater sales and revenue, so it’s important to make your brand look as trustworthy as possible! Google Guaranteed is a new program from Google that gives you one more tool to utilize in optimizing your business.
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One of the most important trends for SEO is to optimize every aspect of your business that you can. By letting your shop be discovered with Google Shopping Graph, you can increase the revenue of your shop substantially. Google Shopping Graph allows Google to help people discover your store no matter if you’re a major corporation or a small business. Leveraging this to your benefit will ensure that your business grows massively!
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Are you wondering which marketing activities will be the most effective solution for your business? We have a guide for you! Thanks to it, you’ll quickly solve the SEO vs Google Ads dilemma.
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Google Ads establishes new policy guidelines on the requirements concerning the destinations the ads direct the users to. Destinations that violate “Better Ads Standards” will be disapproved. Information on the rejected ads can be accessed in the Ad experience report.
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Extensions are an important part of Google Ads. Additional information they provide helps to improve the quality of ads. Apart from that, they increase the probability that users will choose your company. Google offers several types of extensions that are an important part of paid ads. Check out what Google Ads extensions are, what they look like and why it is worth using them!
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When preparing your Google Ads campaigns, you’ve probably wondered what bidding strategy would be the best. Automated or manual bidding? Focusing on clicks or conversions? In today’s article, we’ll tell you how to choose the right strategy based on your Google Ads goals.
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Looking for essential information about Google Ads image ads? In this post, you’ll find the most important info. We will discuss the basic technicalities, such as image sizes, content policy compliance and factors crucially impacting your campaign’s marketing efficiency.
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Sr SEM Specialist
