SEO or Google Ads? Or maybe both Google Ads and SEO? How to combine SEO and PPC to increase website traffic and achieve intended results? When to choose these specific marketing strategies?
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Organic Google traffic is incredibly valuable as it supports conversion generation. However, it’s not the sole source of website visits. If you want to achieve the finest possible results, try out different solutions and platforms to promote your brand or activity. Facebook is one of the possible options.
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How to design image advertisements that attract users’ attention, break through the information overload and banner blindness? This is a moment when all the information concerning basic graphic rules comes in handy. In today’s article you’ll learn how to create effective online graphics, tailored particularly to GDN banners in Google Ads. Keep reading!
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Soon, advertising products on Google will be free for all advertisers. This is huge, therefore, today we’ll answer most frequently asked questions concerning this subject. Where are your ads going to be displayed and what are the rules to follow? Is the current situation of advertisers about to change? Keep reading!
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If you run a Facebook Ads campaign but still aren’t sure what size your images should be to ensure that they’re displayed correctly, this article is something that may interest you!
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“The future is now” – this phrase has been repeated like a mantra for a few years. It can be observed with the naked eye that technology and artificial intelligence are developing at an incredibly fast pace. In today’s blog post you will find out what machine learning is and why it’s constantly being developed.
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If you want to reach and attract potential customers, you need to provide them with valuable, attractive and engaging advertising texts that meet Google’s editorial requirements. Keep reading our article if you’re wondering how to write a compelling ad or how to improve CTR and quality score of your Google Ads.
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Today, Facebook is one of the most important mediums for online advertising. As the competition operating on this platform is getting bigger every year, it’s worth spending some time to fine tune your advertisements published there. In today’s article you’ll find out why user personas are so important and how to create them. You’ll also learn the secrets of effective advertising and creative management.
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In today’s article we’re about to discuss some key areas related to planning and running search campaigns as well as various methods of evaluating their effectiveness. We’ll spill the beans and tell you how to efficiently improve sales of your products and services.
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Generally, PPC is perceived to be costing you more money but brings you immediate results, while SEO can be free, but it often takes time to show you some winning results. Basically, it’s what we’re all familiar with when it comes to business and working on tasks – trading time for money and vice versa.
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Head of SEO & SEM
