What is Google Trends? – Definition
Google Trends is a powerful tool provided by Google that allows a thorough analysis of trends and preferences of the target group. The service uses data from the Google search engine and enables to interpret them by various criteria such as location, time, and categories.
With Google Trends, you can also check which Google tool was used to find a given phrase and find hints for similar topics and user queries. It enables a comparative analysis of several keywords simultaneously.
What is Google Trends For?
This tool may be used already in the initial stage when creating a company profile and selecting a market niche. Google Trends is useful when designing marketing campaigns, analyzing trends and identifying the seasonality of a given industry.