What is Google Tag Manager? – Definition
Google Tag Manager is a tag management system (TMS) that is connected with many Google business services. It is most often used to add Google Analytics tracking code or remarketing configuration to the website. With its help, you can also use Facebook pixels.
What Possibilities Does It Offer?
Google Tag Manager is really easy to use. All of the code is stored in one place so you can easily manage it on your own. There is no need to engage a web developer when it is necessary to insert new pieces of code into the site. It also allows you to manage tags for mobile devices and to configure them.