GSP (Gmail Sponsored Promotion)

What is GSP (Gmail Sponsored Promotion) – Definition

GSP (Gmail Sponsored Promotion) is one of the most popular advertising formats in Gmail that was introduced in 2015. It enables recipients to deliver a personalized message to a particular recipient.

What Does GSP Consist Of?

GSP consists of two elements: the teaser ad and the expanded ad. The teaser ad shows a preview of the expanded ad and encourages users to click and open the message. The teaser ad also displays the brand logo in a specified format (144 x 144 pixels). Then, the graphic expanded ad, which covers the entire page, opens. The client usually pays only for the number of clicks on the message.

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


SEO Competitor Analysis & Research. A Complete Guide

SEO Competitor Analysis & Research. A Complete Guide

If you want your online business to achieve real success, you definitely need to monitor your competitors' activities on a regular basis. But how to identify who is your strongest competitor in the battle for first place in the search results? What strategies do you need to take to get ahead of your competitors? You will learn all this from this comprehensive guide. Do not let your competitors win over you!

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