GSP (Gmail Sponsored Promotion)

What is GSP (Gmail Sponsored Promotion) – Definition

GSP (Gmail Sponsored Promotion) is one of the most popular advertising formats in Gmail that was introduced in 2015. It enables recipients to deliver a personalized message to a particular recipient.

What Does GSP Consist Of?

GSP consists of two elements: the teaser ad and the expanded ad. The teaser ad shows a preview of the expanded ad and encourages users to click and open the message. The teaser ad also displays the brand logo in a specified format (144 x 144 pixels). Then, the graphic expanded ad, which covers the entire page, opens. The client usually pays only for the number of clicks on the message.

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


What’s EEAT & Why Is It Important for SEO?

What’s EEAT & Why Is It Important for SEO?

Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

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