Alexa Rank

What is Alexa Rank? – Definition

Alexa Rank (also known as Alexa Traffic Rank) is the main measure provided by Alexa Internet. Most of all, its job is to estimate the popularity of a given website. To calculate this value, the system takes into account a frequency of visits to a particular website and its display in 3 months’ time by users that have Alexa Traffic Rank or Alexa Toolbar extension installed.

What is Alexa Rank - definition

How to use Alexa Rank?

A website is being analyzed based on display and visit ration compared to other websites. This indicator should be as low as possible – the lower the indicator the bigger popularity of a given website.

Alexa provides the user with website analysis, information on its performance against the competitors, and a short analysis of the website traffic.

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


Backlink Audit Guide - Review Your Backlink Profile Following These 4 Steps

Backlink Audit Guide - Review Your Backlink Profile Following These 4 Steps

Unfortunately, it’s pretty common for website owners to forget to regularly check on their backlink profile once they establish the base of referring domains. This way they miss out on a lot of ranking-improving opportunities. Don’t be forgetful! Review your backlink profile regularly to make sure it stays strong. Here’s how to do a backlink audit in the comfort of your office.

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