Alexa Rank

What is Alexa Rank? – Definition

Alexa Rank (also known as Alexa Traffic Rank) is the main measure provided by Alexa Internet. Most of all, its job is to estimate the popularity of a given website. To calculate this value, the system takes into account a frequency of visits to a particular website and its display in 3 months’ time by users that have Alexa Traffic Rank or Alexa Toolbar extension installed.

What is Alexa Rank - definition

How to use Alexa Rank?

A website is being analyzed based on display and visit ration compared to other websites. This indicator should be as low as possible – the lower the indicator the bigger popularity of a given website.

Alexa provides the user with website analysis, information on its performance against the competitors, and a short analysis of the website traffic.

Was this definition helpful?
(1)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

Duplicate Content - How to Deal With This Issue?

Duplicate Content - How to Deal With This Issue?

Duplicate content can effectively hinder SEO efforts. As you probably know, writing unique texts is crucial to succeed and rank high. But what does it actually mean? Is it enough to prepare content on your own? What is duplicate content? How to check if your articles or descriptions get duplicated and what to do if it happens? Let’s find out, shall we?

Read more
What Is a Good Click Through Rate & How to Improve It?

What Is a Good Click Through Rate & How to Improve It?

A good click-through rate (CTR) is one of the fundamental metrics that will help you track your ad performance. It depends on the industry and advertising platform, so there's no one-size-fits-all formula. Find out what is a good CTR for your business and how you can improve it!

Read more