Alexa Rank

What is Alexa Rank? – Definition

Alexa Rank (also known as Alexa Traffic Rank) is the main measure provided by Alexa Internet. Most of all, its job is to estimate the popularity of a given website. To calculate this value, the system takes into account a frequency of visits to a particular website and its display in 3 months’ time by users that have Alexa Traffic Rank or Alexa Toolbar extension installed.

What is Alexa Rank - definition

How to use Alexa Rank?

A website is being analyzed based on display and visit ration compared to other websites. This indicator should be as low as possible – the lower the indicator the bigger popularity of a given website.

Alexa provides the user with website analysis, information on its performance against the competitors, and a short analysis of the website traffic.

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


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