Alt Attribute

What is Alt Attribute? – Definition

Alt attribute (also known as alt description) is an alternative text used for both Google and users. Alternative descriptions were created for people with visual impairment, they provide an image description. They also help search engines to interpret what is in the image. From an SEO point of view, the alt attribute should contain keywords that correspond to the image content.

Owing to the alt attribute, search engine robots can read the image description, and therefore can define it and accurately categorize it for search results. The alt description is also visible to users when an image on a page doesn’t load.

Example of using the alt attribute

In the HTML code, the optimized image looks like this:

< img src = “file-name.jpg” alt = “image file description”/>

What is alt attribute

Was this definition helpful?
(1)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

Fear of SEO - the Reason Why Some Entrepreneurs Don’t Invest in SEO

Fear of SEO - the Reason Why Some Entrepreneurs Don’t Invest in SEO

Have you ever heard about Google SEO? Are you aware that your market rivals invest in such activities and thanks to them their websites are ranked high on keywords that are related to your industry? Consequently, these companies probably reach many potential customers. So are you still afraid of SEO, even despite this information? Is there anything to be truly scared of? Let’s check why some entrepreneurs are so unwilling to invest in SEO.

Read more