The Ultimate Guide to Content Marketing Strategy. Examples, Tips & Statistics

In a time when consumers are hungry for information and value, a good content marketing strategy is your key to earning their trust and loyalty. And with that comes more followers, customers, and buyers.
But in 2025, things have been changing in how content is made, thanks to AI tools, of course. These tools make creating content and attracting visitors faster and somehow easier for website owners.
Here’s the catch, though: with more automation, there’s a risk of lots of generic, shallow, and often wrong content flooding the internet.
The good news? That’s your very chance to set you apart in this content crowd. “What exactly is that?” you may ask. It’s good old-fashioned human research and care.
So, in the world of content marketing strategy in 2025, remember that authenticity and good research will make your content stand out.
Okay, it all sounds great but what exactly falls into this big umbrella term which is content marketing?
Find out how we can help you create content marketing strategy that works wonders!
Content marketing involves planning, creating, and sharing content to connect with potential customers. It serves multiple purposes for businesses, such as
Importantly, content marketing is closely tied to SEO, but not exclusive. When a website features high-quality and unique content, like product descriptions, blog posts, or even content shared on other platforms like sponsored articles or social media, it tends to rank higher in search engine results. At the same time, even if your site comes on top of SERPs you shouldn’t forget about other, SEO-unrelated content marketing strategies.
That’s why, at Delante, we approach content marketing holistically. On the one hand, we can create excellent content plans and strategies aligned with your SEO. On the other, we go beyond, creating social media posts, graphics, promotional slogans and more, depending on our clients’ needs.
In the following sections, we’ll explore the strategies and techniques to make the most of content marketing, helping you achieve your business goals and connect effectively with your audience.
Valuable content is the essence of a great online strategy! It builds trust, attracts attention and puts your brand in the spotlight. Well-planned content educates, inspires and guides the customers along their journey until they become loyal to your brand. Invest in content that makes people say “wow” and keeps them coming back!
Ready? Let’s get to the first stop on our content guide: types of content that you can actually create.
A blog is basically the foundational cornerstone of a content marketing strategy and an essential tool for nearly every brand with an online presence. That’s one of the best outlets that you can use to connect with your customers and share valuable knowledge. Plus, blog writing is one of the best ways to boost your website authority in the eyes of Google. This is why most businesses run a blog on their website.
Here’s a couple of tips on how you can make your blog content marketing work well:
❗There is one more important issue worth mentioning in this Content Marketing Strategy Guide, and that is E-E-A-T. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness, and is especially useful when it comes to increasing organic views.
In plain English, when Google looks at content, it checks if the person who wrote it has experience with the topic. For example, have they actually used the product they’re writing about or been to the place they’re talking about? This is why making sure your content is reliable and comes from someone who knows what they’re talking about is becoming more important.
One last thing, if you’re now wondering how content marketing actually differs from publishing regular blog posts, be sure to check our article explaining how content marketing vs blogging actually works.
Personalization is key. To create content that truly resonates with your audience, you need to understand who they are, what they want, and why they want it. Use conversation mining, monitor behaviors with tools like Hotjar or Google Analytics, or—here’s a bold idea—ask them directly! As you gather more insight, you’ll be able to gradually refine your strategy and position yourself as a genuinely customer-centric brand.
It’s important to know that your blog can feature various types of content, including educational articles, promotional posts, product spotlights, and customer stories, among others. What’s fascinating is that some of content types work better than others depending on the industry, and they can also help you reach different goals.
Below, you can compare these written content types and explore the kind of engagement they can generate. These insights are based on findings from Semrush.
source: Semrush
Based on the information above, here are three main conclusions:
✨ Conclusion #1:
To get more shares, write articles about common mistakes and help readers fix them.
✨ Conclusion #2:
If you need more valuable backlinks, try educational blog posts like how-to guides and comparisons.
✨ Conclusion #3:
To increase organic traffic, create content that covers everything people need to know about an issue relevant to your niche.
Naturally, you can still create brand-building posts about your successes or news, but these will serve a completely different function – establishing your image as a trustworthy/reliable brand in a given niche or industry. The key here is to decide what type of content you want to prioritize based on your business goals.
A blog content plan is only as good as your understanding of client goals. Even the hottest topics, covered in great detail with a lot of value won’t cut it if they aren’t selected based on the needs of the business and a deep knowledge of the target audience.
Social media is like a big online playground with lots of different places to hang out. The most popular ones are social networking websites, such as Facebook, X (former Twitter), and LinkedIn. They’re where people go to connect with friends, get the latest news, or grow their professional networks. Then there are the social video spots, like YouTube, and the shorter ones like TikTok.
source: Statista
When it comes to creating a content marketing strategy on social media, you need to start by picking the right playground. There are plenty to choose from, like Facebook, X, TikTok, Pinterest, LinkedIn, and Instagram. There is also the so-called Web 2.0, connecting platforms like Reddit and Quora.
The best platform for you depends on your business and who you want to talk to.
Social media is always changing, so it’s essential to stay updated. Two years ago, who would have thought TikTok would be such a big deal? How big? Well, it has become super popular, with over 1.7 billion users in 2023. And who would’ve thought that just two years later, TikTok would face a potential ban in the US that could demolish its importance in the marketing world? The balance of power is constantly changing in social media, so you have to adapt with your strategies.
With that behind, let’s talk about creating content for social media. Naturally, each platform has its unique best practices to connect with your target audience, and there are even specific TikTok SEO techniques for expanding your content’s reach. However – and luckily – there are also some universal rules that apply across all platforms.
You have to remember that each social media platform is different. Instagram focuses on visuals, especially photos (but also videos); TikTok is more video-oriented; Facebook’s a great platform for shorter B2C marketing posts; LinkedIn is great for longer materials, often including statistics, data or case studies focused on the B2B segment. We never create posts for different platforms the same way, and neither should you.
To add to the above, all SEO-rules also apply to your social media posts. This means that you don’t want to serve duplicated content – copy posts from Facebook to LinkedIn or Instagram. Hence, it might require a bit more resources to run effective social media campaigns, but it’s the only way to success.
Creating social media posts might seem simple, but there’s a lot to consider. Firstly, how do you increase their reach? Recently, the most important metric were comments, but this might change with time, so you need to stay up to date with the changes on social media platforms.
Secondly, social media platforms enable you to promote your posts, but choosing the right day, time and post is crucial here. What do we recommend? Let the post gather some attention organically, and if it performs well, boost it with a sponsorship – that’s the best way to optimize your budget and reach as many potential clients as possible.
No content marketing guide would be complete without mentioning viral content marketing. While pretty challenging to succeed at, it is one of the most effective marketing strategies for increasing brand recognition and attracting a broader audience to your brand. Your content gets viral when something you create – a humorous video, a heartwarming story, or an engaging challenge – becomes so popular that it spreads like wildfire as people can’t stop sharing it.
source: The Guardian
Think of the “Ice Bucket Challenge” where folks dumped ice water on their heads to raise awareness for ALS, or the “Baby Yoda” memes that flooded social media after “The Mandalorian” series.
Viral content can boost your brand’s visibility and engagement significantly, but it’s notoriously unpredictable and challenging to replicate intentionally. When it does happen, though, it’s like winning the lottery, with the main prize being a significant boost in brand recognition.
Viral content is extremely memorable and increases your brand recognition. It’s passed on by individual users and might inspire other brands to replicate it (creating a trend). Viral content doesn’t have to be purely informative – it can simply build your brand’s image online.
Business owners are well aware of that, enabling their Gen Z employees to create and edit promotional materials. While such reels or TikTok videos don’t have much information in them, they become memorable for both those from younger and older generations.
Did you know that in 2023, 31% of Americans, roughly 103 million people in the U.S. alone – which is almost twice the population of the United Kingdom, listened to podcasts every week? 41% of USA citizens, which is more or less 137 million, listen to a podcast at least once a month.
source: pewresearch.org
What about 2024? According to Statista, this number increased, reaching 109.1 million. The popularity of podcasts has been soaring, and it’s not hard to see why. They offer the ultimate convenience – whether you’re relaxing at home, going for a walk, or hitting the gym, you can soak in valuable content through your headphones.
So, have you thought about taking advantage of podcasts in your content marketing strategy? If so, bear in mind that creating a good podcast requires a few key ingredients:
If you’re curious about the additional benefits of podcasts, check out our blog, where you’ll find an insightful article comparing podcasts and webinars.
Let’s create your content marketing strategy together and boost your business growth!
Using videos to promote your online business is a great idea for a few simple reasons. Videos are interesting and can grab people’s attention better than just words or pictures. When you use videos, more people might find your business online because search engines like Google often show videos in search results. Plus, when people watch your videos, they’re more likely to buy your products or use your services. Also, videos can also help people trust your business because they show the real people and stories behind it.
❓ Did you know that half of Generation Z and Millennials actually prefer user-generated video feeds over traditional streaming services? And it’s not just them – across all generations, most people love watching user-generated videos. Why, you ask?
Well, it’s because videos published on popular platforms like YouTube
Think about it this way: top social media platforms now offer a more engaging video experience compared to traditional TV. They serve up endless streams of shorter, user-generated videos that are personalized, interactive, and social – all without any cost. So, if you’re thinking about video content marketing, you’re tapping into a medium that’s not only popular but also incredibly engaging and accessible to a wide range of people.
source: Deloitte
Here’s another question: Did you know that about 50% of consumers discover new products or services to buy through videos? And when creators review a product, around 40% of viewers are more likely to purchase it. That’s the power of trust in action.
source: Deloitte
So, if you want to make your online business more successful, consider using videos to connect with your customers and get the word out about what you offer.
Check out our YouTube channel and get inspired to create your own video content marketing strategy!
Creating an excellent video content marketing strategy requires careful planning and consideration of various elements. Here’s a step-by-step video content marketing guide to help you craft a winning strategy:
STEP 1: Define Your Goals
Start by setting clear objectives for your video content. Are you looking to increase brand awareness, drive website traffic, boost sales, or educate your audience? Having well-defined goals will guide your content creation process.
How do you do this? Think about your business: what does it need now? What will it need in the long run? Your content strategy isn’t a plan for a month or two, it’s a structured approach aligned with the bigger picture, so think about it in terms of:
STEP 2: Know Your Audience
Understand your target audience’s preferences, interests, and pain points. This knowledge will help you create video content that resonates with them.
You should start by understanding the demographics, then get to your audience’s interests and finally define the problems and pain points they have that can be solved with your products or content.
STEP 3: Select the Right Video Types
Choose the video types that align with your goals and audience. Consider using a mix of these options:
STEP 4: Select the Right Platform
Adapt your video content for various platforms. While YouTube is a popular choice, consider other platforms like Vimeo, Wistia, or Twitch based on your audience’s preferences and the nature of your content.
STEP 5: Optimize Your Videos for SEO
Make your videos more discoverable by handling:
STEP 6: Be Consistent
Maintain a consistent posting schedule to keep your audience engaged and informed. Regularly releasing new content can help build a dedicated following.
STEP 7: Release Quality Clips
Invest in high-quality equipment, ensure good lighting and sound, and edit your videos professionally. Quality production values reflect positively on your brand.
STEP 8: Promote
Don’t rely solely on organic reach. Promote your videos through your website, email newsletters, social media channels, and collaborations with influencers or partners.
STEP 9: Engage with Your Audience
Actively respond to comments, questions, and feedback from viewers to foster a sense of community and build trust.
STEP 10: Analyze and Introduce Changes
Use analytics tools to track the performance of your videos. Analyze metrics such as views, watch time, and conversion rates to refine your strategy over time.
If you want to make your information easy to remember by your target audience, and if you want to increase shares, think about creating infographics.
Infographics are like colorful pictures that help share information super easily. They’re great for catching people’s attention and here’s why (the data you’re going to read in a moment are taken from Visme’s research):
REASON #1: 🟩🟥Colors are memorable. When you use colors in your infographics, people are 39% more likely to remember what you’re saying. It’s like painting your message in their minds.
REASON #2: ⏩⏩ Faster info. Good infographics help people find what they’re looking for quickly. If you use colors smartly, they can save up to 70% of their time searching for the needed information.
REASON #3: 🧐🧐 Better understanding. Infographics make complicated stuff easier to understand. Reading comprehension goes up by 50%, meaning people get what you’re saying more easily.
REASON #4: 🤔💡 Remembering more. People remember 65% of things they see visually, like in infographics. But when they hear things, they only remember 10%. So, using pictures and colors helps your message stick in their minds.
Infographics are among the most shareable web content. This means that they can not only improve your brand awareness and reach new potential customers, but also generate backlinks leading to your website.
By following these stages in your content marketing strategy guide, you’ll be well-equipped to create a comprehensive and effective content strategy that helps you achieve your business objectives and stand out in your industry.
Setting clear and well-defined goals is the foundational step in creating a successful content marketing strategy. To guide your efforts effectively, you need to establish both short-term and long-term goals. But what are some of the main goals you can achieve with the help of content marketing?
While these are examples of goals achievable through content marketing, it’s essential to tailor your objectives to your specific brand and industry. I strongly recommend following SMART goals, which can maximize efficiency and keep you focused on your goals:
By setting SMART goals tailored to your unique circumstances, you’ll be better equipped to create a content marketing strategy that brings you closer to achieving your business goals.
It’s a good idea to start creating content by analyzing your goals. If you’re looking to build brand awareness, your budget may be spent mainly on high-quality content creation and distribution, while if your goal is to generate leads or conversions, SEO efforts and content personalization also come into play.
Now that you’ve set your goals, it’s time to get to know the people you’re creating content for. Who are they? Who’s your audience? Imagine them as a character, like in a story. This character, called a persona, helps you understand your potential customers better. It’s like knowing your readers’ needs and preferences.
Here are some simple questions to create your persona:
If you’re not sure about these questions, ask Google Analytics 4. This analytical tool stores information about your website visitors. These details will be super helpful in creating your personas.
Now that you’ve set your goals and know your audience, it’s time to decide what kind of content you want to create and where you want to share it. Let’s make this easy:
Types of Content
Think about what kind of stuff you want to make. Do you want to write articles for your blog? Maybe you’re into cool infographics or fun videos. And don’t forget podcasts! Here are five popular content types that we’ve discussed before, tied to the role they can play in your strategy:
Distribution Channels
Once you’ve decided on your content types, it’s time to think about where to put them. You have many options, like your own platforms or someone else’s. Here’s what you can think of using:
You can use multiple channels at once. For instance, you may write a blog article and then turn it into a video posted on YouTube. If you embed it, you’re likely to appeal to a wider range of users and you’ll gather traffic both from Google’s and YouTube’s search engines.
Now, let’s talk money. How much are you willing to spend on your content marketing efforts? Here’s what you need to know before setting a budget for your content marketing strategy. The statistics are taken from the Semrush State of Content Marketing report.
Many businesses are putting a good chunk of their marketing budget into content. In fact, around 69% of them are dedicating more than 10% of their total marketing budget to content. That’s because they’ve seen the benefits.
source: Semrush
People are spending different amounts every month on content marketing. While some start with less than $1,000, the more exciting part is that 53% of online business owners are investing over $3,000 each month. And guess what? According to the report, those spending less than $1,000 tend to have less success.
source: Semrush
It looks like more and more businesses are realizing the power of content marketing. In fact, 69% of those surveyed plan to increase their budget. This means that even with economic ups and downs, content marketing is doing well.
source: Semrush
Even though there are some economic concerns, around 76% of online business owners say it’s not hurting their content marketing plans too much. However, it might get a bit tougher for some in the future.
source: Semrush
So, when planning your content strategy, remember to set a budget that aligns with your goals and ambitions. It’s like deciding how much you’re willing to invest to make your content become recognizable and shareable.
Planning out your budget also requires thinking about the way you’ll conduct your strategies. For instance, you might want to invest more in content strategy services at the beginning to ensure that your action plan is prepared by experienced content specialists, such as those at Delante. Then, you might lower the expenses by only opting for content writing services or tailored content packages. You may also balance between hiring in-house content creators and working with freelancers to optimize your costs and gather the best talents.
You need to remember that content marketing costs include much more than just content creation costs (writing articles, designing graphics or recording and editing videos) – your budget needs to involve the costs of distributing and promoting your content. That’s why you should consider paid ad campaign costs in social media or influencer marketing expenses. It’s good to plan your resources as a percentage of your whole marketing budget.
You’ve done the groundwork, and now it’s time to roll up your sleeves and create fantastic content. Here are some simple tips, focusing on blog content marketing, but these tips work for other types of content too:
Creating Content
Promoting Your Content
Even if you create amazing content, it won’t do its job if no one sees it. So, here’s how to get the word out:
Promoting your content generates costs, so be sure to do it only for high-quality texts and videos that can bring you closer to your business goals.
Don’t forget this crucial step: always measure how well your content is doing. It’s like checking the score after a game to see if you’re winning. Here are some important things to look at (the below table is based on Semrush’s Content Marketing Metrics):
Content Metrics | Metrics | How to Measure | Tools |
User Behavior | Pageviews | Track the number of page views. | Google Analytics 4 |
Bounce Rate | Measure the percentage of visitors who leave quickly. | Google Analytics 4 | |
New and Returning Users | Observe the ratio of new vs. returning visitors. | Google Analytics 4 | |
Unique Visitors | Count the number of distinct individuals visiting your content. | Google Analytics 4 | |
Average Time on Page | Monitor the average time visitors spend on your content. | Google Analytics 4 | |
SEO | Organic Traffic | Analyze the number of visitors coming from search engines. | Google Analytics 4, Google Search Console |
Backlinks | Check how many other websites link to your content. | Ahrefs, SEMrush | |
Keyword Ranking | Assess your content’s ranking in search engine results. | SERP checkers, SEMrush | |
User Engagement | Likes | Track the number of likes or reactions on social media. | Social Media Account |
Shares | Count how many times your content is shared on social media. | Social Media Account | |
Mentions | Monitor how often your content is mentioned online. | Google Alerts, BuzzSumo | |
Revenue | Conversion Rate | Calculate the percentage of visitors who take the desired action. | Conversions/Total number of clicks |
ROI (Return on Investment) | Measure the profitability of your content compared to your investment. | (Net Profit/Investment costs)*100% | |
New Leads Generated | Determine how many potential new customers are acquired. | ImpactHero |
Sometimes we have ideas we believe will make a difference. But to see if your content is actually performing well, you have to measure it – in all those boring, analytic ways. So use the data from external tools (GSC, GA, Meta Ads Manager…), put it in a spreadsheet, and monitor if the metrics are rising. And if they’re not – experiment. No, really. Change the format, find the new tone of voice, check whether you’re catering to the right audience. Content is always changing – and so should you.
You should also opt for regular content audit services, to ensure that your content performs as intended and is in line with your tone of voice and brand image. Plus, you should check up on your competitors and the latest content marketing trends to stay up-to-date with the latest revelations and appeal to the changing user preferences.
It is also important to monitor performance to adjust spending as necessary, optimizing investments in the most effective channels.
Creating a successful content marketing plan takes effort, creativity, and patience. But it’s totally worth it! The effort and creativity you put into content marketing strategy leads to better connections with your audience, increased brand recognition, more sales, and a stronger online presence. It’s an investment that pays off in many ways.
Here are some key things to remember:
✅ Use Your Money Wisely: It’s smart to spend some of your marketing money on content. Good content can bring you more customers.
✅ Know Your Audience: Understand the people you want to reach. Think of them as your friends. Know what they like and what they need.
✅ Try Different Stuff: Don’t just stick to one kind of content. Try blogs, videos, pictures, and podcasts. It keeps things exciting.
✅ Pick the Right Places: Choose where you share your content carefully. It could be your website, social media, or other websites that can help.
✅ Have Clear Goals: Set clear goals for your content. It’s like having a target to aim for.
✅ Keep an Eye on How You’re Doing: Check how well your content is doing. Are people looking at it? Are they liking it? Use tools to find out.
✅ Tell People About Your Content: Don’t just make content and hide it. Share it with emails, social media, or even some paid promotion.
✅ Don’t Give Up: Sometimes things get tough, but don’t give up. Keep making great content and connecting with your audience.
✅ Make Your Target Audience Happy: Create highly valuable content that informs and entertains. Demonstrate your expertise and share insights that genuinely benefit your audience.
✅ Build Relationships: Content is not just about selling stuff. It’s a chance to make friends with your audience, earn their trust, and show you’re an expert in your field.
Unless your business offers a groundbreaking product or service that practically sells itself, a robust content strategy is essential to stand out and drive sales. With intense competition in nearly every niche, sharing content that isn’t unique, valuable, and engaging will drive customers elsewhere. A strategy that avoids fluff, overoptimized keywords, and irrelevant filler is key to establishing your brand as trustworthy and deserving of loyalty.
If you ever need help with your content marketing strategy or want expert advice, don’t hesitate to reach out to us. Together, we will create content marketing strategy that not only grabs attention of your target audience but also helps you reach your business goals, whether it’s getting more views, more clicks, or more sales.
Content marketing is crucial because it allows businesses to connect with their target audience authentically. By providing valuable and relevant content, it builds trust and credibility, establishing the brand as an authority in its industry. This form of marketing also helps in increasing brand awareness, attracting and retaining customers, and ultimately driving conversions and sales. Furthermore, it adapts to changing consumer behaviors and technology, remaining a vital strategy for long-term success.
The most popular types of content marketing include blog posts, videos, social media content, infographics, and email marketing. The trending ones are influencing marketing, user-generated content, voice search, augmented reality, and interactive content.
To create an effective content marketing strategy: