What is SERP? – Definition

SERP (Search Engine Results Page) is a list of all websites that Google displays in a specific order in response to user queries. SERP shows both paid and organic search results. Each of the search results consists of basic components: title, meta description, URL and additional information.

Example of SERP

Google SERP - examples

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Automated Bidding in Google Ads. Why should you use it?

Automated Bidding in Google Ads. Why should you use it?

Google ads have rapidly become one of the world’s most popular ways to reach online consumers, with over 3.5 billion Google searches taking place every day. But high popularity also leads to high competition. One factor that can play a role in getting your ads noticed ahead of the competition is automated bidding. So what is automated bidding? And how can it help enhance your PPC campaigns?

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