What are the Different Formats of Structured Data in SEO?You see, there are three different major formats of structured data in SEO that you can use on your website - JSON-LD, Microdata, and RDFa.
JSON-LDJSON-LD is commonly used in the web page header and is widely recommended as it is one of the markups of Schema.org - a semantic vocabulary of microdata, also known as tags that you can add to your web page’s HTML to improve the way the page is represented in the SERPs. JSON-LD is also the most preferred structured data format by Google because it does not easily break a website, unlike other markups.
MicrodataMicrodata utilizes the “itemprop” and “itemtype” HTML attributes to highlight relevant values and items on your web page.
RDFaRDFa, on the other hand, utilizes the “property” and “typeof” HTML attributes when highlighting essential values and items on your web page. Now, remember that the different formats of structured data in SEO may be utilizing different HTML attributes. Still, any format is used to tell the search engines what the critical elements of your web page are to understand better what the page is all about. So, it depends on you and your web and SEO team which format to implement on your website.
What Web Page Items Do We Need to Markup with Structured Data?There are heaps of valuable information and items in each of your web page that needs some marking up. However, it can be a bit overwhelming. So, we recommend that you check the list in Schema.org, which shows all of the items that can be marked up when creating a web page’s structured data for SEO. But the most common items that are supported by the search engines, especially Google, are the following:
- Product listing
- Local business
- Movie & Television Show
- Critic Review