CTR

What is CTR? – Definition

CTR – Click Through Rate determines a ration of clicks on an ad to impressions. For every advertiser, it’s an important indicator as it illustrates the effectiveness of keywords, ad content or images. It’s expressed as a percentage. High CTR indicates that keywords were correctly chosen for a particular target audience – users are clicking on the ad, as it’s related to their entry.

How to calculate CTR?

Example:  If the add generated 150 clicks for 1000 impressions on the web, the CTR amounts to (150/1000)*100%=15%

When is the CTR indicator not satisfying?

There’s no one clear value that, once achieved, indicates that the add is effective. It’s different for each business, or even for every type of campaign. If you want to