CTA (Call to Action)

What is CTA (Call to Action)? – Definition

 CTA (Call to Action) is a phrase that encourages viewers or readers to undertake an immediate action, e.g. to click and enter a given website. It also informs what users should do on a page to which they will be redirected. CTA can be both a short text in an advertising headline as well as an interactive button with persuasive copy aimed at increasing conversion (e.g. encouraging users to subscribe to a newsletter : “Sign up and get a 10% discount on your first order”. Effective CTA may also be written from the user’s point of view – “Subscribe me”, “Tell me more”.

Call To Action Example

How to Create an Effective Call to Action?

The shorter the better, although this rule doesn’t always work. It is recommended to carry out A/B tests, which will tell you whether short calls like “Buy now” or longer ones, with information about the additional benefit, e.g. “Buy now and get 15% off” is a better solution.  If you place a call on an advertising banner or a website, it is good to differentiate the Call to Action button from the surrounding background.

Was this definition helpful?
(1)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

What’s EEAT & Why Is It Important for SEO?

What’s EEAT & Why Is It Important for SEO?

Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

Read more