- What is search intent?
- What are the different types of search intent?
- What are the basic tools to use to determine search intent
What Is Search Intent?As the phrase suggests, search intent is the reason and purpose behind every user’s search. It is the why behind each search query. Google processes each search query against a lot of data they have gathered from the user’s own search history and from a list of their own indexed pages (pages their bots already crawled). Now, if you look at your own search behavior, you will find that there are different types of search queries, and they are: (1) Informational, (2) Navigational, (3) Transactional, and (4) Commercial Investigation. Let’s explore them in the following section.
What are the Different Types of Search Intent?As mentioned above, there are four different types of search queries: Informational, Navigational, Transactional, and Commercial.
InformationalInformational queries search intent is to learn and understand. If you’re making a how-to blog post, that’s considered an informational type of search query.
NavigationalNavigational queries search intent is to go to a specific website, brand, or location. The user knows exactly who they are trying to find via Google. Most of these searches are “branded keywords”, meaning they contain the brand name of the specific website, product, or service they’re trying to find.
TransactionalTransactional search queries are when the user is ready to buy or purchase a service online. The user’s search intent is to buy. Content that would best suit this type of search query is product and service landing pages. Samples of transactional search queries:
- Buy Powerbank
- Grammarly premium trial