Category: E-commerce

SEO in Sweden. How to Operate in the Scandinavian Market?

SEO in Sweden. How to Operate in the Scandinavian Market?

Sweden is the biggest Scandinavian country inhabited by almost 10 million people. Despite the fact that the budgets of the local SEO agencies aren’t as impressive as those in the West and the market is still relatively young, the country has a huge potential. How to operate in the Swedish market and how to communicate with business partners there? Keep reading!

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Website SEO in Italy. What Do You Need to Know?

Website SEO in Italy. What Do You Need to Know?

When you hear the word “Italia” you probably think about sunny and sandy beaches, spaghetti, wine and rather easy-going approach to life. However, have you ever wondered if e-commerce and internet business sectors in Italy are equally “easy-going”? Let’s get to know more about “a real Buongiorno”, a flesh and blood Italian.

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SEO-Friendly Content and Online Store Content

SEO-Friendly Content and Online Store Content

Marketing is king – this phrase is frequently repeated in SEO environment by people involved in different types of Internet businesses. It’s been known for a long time that content on the website is crucial when it comes to various onsite activities. That’s why we’ve decided to take a closer look at everything related to the content. Today, you’ll learn about satisfactory numbers, where to put your content and what needs to be included in the texts to improve your visibility in Google! Enjoy reading!

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How to Increase Sales? 12 Reasons for the Lack of Conversion at Your Store

How to Increase Sales? 12 Reasons for the Lack of Conversion at Your Store

You have an online store and you want it to grow. You decide to hire an SEO company, run Google Ads campaigns and thoroughly handle your social media. Consequently, your position in the search results and the traffic on the website is growing but despite of all these actions, you still don’t have any tangible benefits. Does it ring a bell? Don’t worry, in this article we’ll explain you why your store doesn’t have the expected conversions and what should be done to increase sales. Enjoy the read!

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rel = canonical. What are Canonical URLs for?

rel = canonical. What are Canonical URLs for?

Content duplication has never been appreciated, neither in the real, nor in the virtual world. Google crawls track down any illegitimate on-site content duplication fast, consequently giving the manual penalty of a significant search engine rankings decrease. That’s two steps from a heavy traffic loss. One way to fight on-site content duplication is canonicalization. Can canonical link element be applied on your website and how to do it? Keep reading!

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Website Menu Design Essentials

Website Menu Design Essentials

Designing an e-commerce site or a business website, there are ready-made CMS templates to make it all really simple – nevertheless, even if we decide on using one, still one needs to mind website navigation. Only how to design the website navigation menu to secure both human and Google crawlers, robots or spiders usability?

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Google Merchant Center Product Feed Specification

Google Merchant Center Product Feed Specification

Regardless of whether you are launching your first Google Merchant Center promotional campaign, or whether you’ve got several already running, a properly implemented product feed is a must. This point is found challenging by many, especially in the first stage, often requiring an actual developer skill set or being able to implement dedicated plugins / modules in the site source.

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Head of SEO & SEM - Matt

Matt

Head of SEO & SEM

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