d-tags 
Loading...7 Tips on How to Make Your Online Shop More Trustworthy
Trustworthy Shop Rule #1: Make the best first impression with web design
The expression goes “you can only make one first impression”. This is hardly debatable. It holds true for people, but it’s also true for your website. Just to be clear, you don’t need to have fancy gimmicks or unnecessary effects on your website. However, you do want it to look “clean” and relatively modern. If your website is scattered and looks “messy”, this makes an impression that your online shop is out of date and automatically makes shoppers feel less “safe”.
Make sure your website’s pages have enough “white space” or breathing room. Don’t crowd up your pages with too many distracting elements. Make sure texts are easy to read and that images are high quality. These are some basic design rules. For a look at some of the upcoming website design trends for 2020, check out this article from 99designs.
Sure, a complete redesign isn’t necessarily an easy change to implement, but it could very well pay off.
It can be useful to get an outsider’s perspective on your current site. Ask friends and family to see what their honest opinions about the site are. Be sure they give you real feedback and don’t just tell you what you want to hear. If you can afford it, you might even want to run a small focus group.
Design is very important, but keep in mind that usability counts, too. Is the site easy to navigate or is it confusing to find your way around? These are also a part of first impressions.
Trustworthy Shop Rule #2: Mobile responsiveness
While we’re on the topic of design, I can’t stress enough how important having a mobile-responsive page is. What does mobile responsiveness mean? In short, it means that your website has to look good and function well on smartphones. Although experts predict that mobile commerce will overtake desktop sales globally by 2023, in developed e-commerce markets (like the UK), this has already been a necessity for a few years. Basically, all the research results agree: if your website doesn’t look and work flawlessly on mobile devices, your conversion rate will suffer!Trustworthy Shop Rule #3: Show more product images
The headline really says it all- show more product images on your product pages. As an avid online shopper, it can be really frustrating to do a Google search, find a product and price that you like in the search results, visit the website, and there are only one or two product images to look at.
From the consumer’s perspective, it can come across as if you have something to hide. As a general rule of thumb, remember that it’s always better to have “too many” photos than not enough.
Images should be of high quality – pixelated images are not trustworthy. A good product page will have images that also let users zoom in and see some of the finer details. It’s all about transparency. If you sell great products, let users have a closer look!
Trustworthy Shop Rule #4: Customer reviews
We live in a world where we see literally thousands of ads per day. As a society, we have developed mechanisms to ignore these ads. In the digital world, this is often referred to as “banner blindness”. Our brains can often recognise an ad before we even really look at it. Considering this, as business owners, we have to recognise that the commercial landscape looks very different. Sure, classic and digital ad formats can still be effective. However, consumers have access to a lot more information these days. A diligent shopper can do their research without leaving their home and see if a product is indeed “as advertised”. Obviously, customer reviews are a big part of this. However, as much as it might seem like a great tool for consumers, the truth is that customer reviews can be a great tool for shop owners as well. Remember, customer reviews are divided into two main types: shop reviews (ratings of the shop’s delivery, customer service, etc.) and product reviews (ratings for the quality of the product). By collecting and displaying reviews, you can build more trust with your shop’s visitors without them having to leave your website to research your products or your reputation. On top of that, customer reviews can help you build trust before anyone even clicks on your website. How? If your reviews provider is a Google-partner, then adding your star-ratings (aka Seller Ratings) in your Google Ads is very easy (see the image below). [caption id="attachment_19765" align="aligncenter" width="616"]
The star-ratings in this ad for tennis-point.co.uk can build trust for users before they even visit the website.[/caption]
Those little orange stars can really attract attention and boost your ads’ click-through rates (CTRs), which in turn makes your ads cheaper. In fact, according to Google, ads with Seller Ratings get a 17% higher CTR than the same ads without the ratings displayed.
Note: To avoid getting fake reviews, use a closed-system reviews platform so only verified customers have the ability to give you feedback.
Trustworthy Shop Rule #5: Create an About Us page
It might sound unnecessary, but if an online shop is unknown to a shopper, it’s not uncommon for users to have a look at the About Us page. This is a nice opportunity for you, as a shop owner, to give users some insights into who you are and why you started this company. If you don’t really have a special story as to why you founded your business, then consider giving a behind-the-scenes look of your workplace by sharing some images of your team and giving a small bio for each of your employees.
Either way, the idea is to build a story and show your human side. Whether it’s your passionate hobby or your amazing team, putting a face(s) to your company can really build trust with a potential customer.
