20 Best Tools for SEO Professionals This 2020



20 Best Tools for SEO Professionals This 2020d-tags
27 December 2019
In this entry we share the best tools for SEO professionals that will be extremely valuable this 2020. Click here to learn more about each SEO tool & scale up your game.



As an SEO specialist, I am often asked about this question; “what tools do you use for SEO?”. So, I will share 20 of the best tools for SEO professionals that will be extremely useful this 2020. I also tried packing my list with the best free tools for SEO that any expert should leverage. Also, this list starts with featuring the top tools for SEO from performing the basic yet crucial stages such as keyword research and content creation, up to monitoring your web pages as well as the competition. So, let’s get started.

Here are the 20 Best Tools for SEO Professionals This 2020:

  • Ubersuggest
  • Answer The Public
  • Google Trends
  • Grammarly App
  • Word Counter
  • Hemmingway Editor
  • Pixabay, Unsplash, and Pexels
  • GIMP, TinyPNG, Smush, and MinifyWeb
  • YouTube
  • Google Structured Data Markup Helper
  • Open Graph Generator
  • Google Search Console
  • Google My Business
  • Google’s PageSpeed Insights
  • Google Analytics
  • SEMRush
  • Yoast SEO
  • SEO Analyzer Tool
  • SEOprofiler
  • MozBar Toolbar

1. Ubersuggest Free Keyword Tool

Ubersuggest is one of the best free tools for SEO when it comes to keyword research - it gives you information about what’s working on your market, so you can adapt and improve the strategies as you build your site. This vital information includes the domain overview, top SEO pages report, keyword suggestions, content ideas, and backlink data. best free tools for SEO keyword research

2. Answer The Public for Question-Based & Long Tail Keywords

Answer The Public belongs to the top tools for SEO because it gives you access to the myriad of questions in your niche about a certain keyword. This tool will help you dominate the search results for long-tail keywords as you provide valuable content to your target audience. The tool shows visualization and data about the questions, prepositions, and comparisons that surround a particular keyword in a specific region. top tools for SEO

3. Google Trends to Help You Explore What the World is Searching

Google Trends is the best friend of SEO professionals when it comes to curating content for timely, relevant, and trending topics. Also, the tool lets you compare the interest of your target audience from various regions about different topics over a period of time, on a certain category, and a specific search method, while showing you related topics and queries - all useful details to create an ultra-relevant content. tools for SEO professionals

4. Grammarly App to Help You Correct Your Writing & Tone

SEO experts agree that high-quality content has to be written in proper grammar and perfect spelling. Otherwise, the search engines won’t bother ranking your web pages in the SERPs. Fortunately, the Grammarly App can be your free writing assistant to help you create content in a clear, compelling, and natural language - essential factors to keep your readers engaged. Also, the tool is built with Artificial Intelligence technology, which will help you adjust your goals to come up with the right tone, formality, and intent for different target audiences such as general, knowledgeable, and expert audiences. tools for seo

5. Word Counter to Help You Identify Keywords Density

SEO professionals know that the search engines, especially Google, prefer long-form written content. So, having a tool that can automatically count your written words is very helpful. However, Word Counter does not only help you count words but also manage the keyword density of your content from one-word to three-word terms. Your keyword density is a significant factor to help your web page rank on a target keyword - overdo a term, and you might get penalized by Google for keyword spamming. This is probably one of the most useful tools for SEO when it comes to writing content because it also shows you the reading level, reading time, and speaking time of your post—beneficial information to craft a blog post or web article that your target audience will enjoy. SEO tools

6. Hemmingway Editor to Help You Nail Content Readability

The Hemmingway Editor is one of the most reliable free SEO tools when it comes to writing top-quality and readable content, especially if you’re a big fan of readability and proper grammar. As you write, the tool shows a comprehensive guide to help make your writing bold and clear - factors that are widely embraced by the majority of website readers, keeping them engaged in your site. Hemmingway Editor as one of the best tools for SEO

7. Pixabay, Unsplash, and Pexels for Royalty-Free Images

Your website content, especially blog posts, has to have relevant, engaging, and high-quality images to help your readers’ eyes rest from the block of text and information they’re consuming on your web page. Here comes Pixabay, Unsplash, and Pexels - these best tools for SEO have a substantial amount of royalty-free images that you can use on your website without the risk of copyright issues.

8. GIMP, TinyPNG, Smush, and MinifyWeb for Image Optimization

Talking about images as essential components of your website content, they also have to be optimized for the search engines. Frequently, images cause a web page to load slow or become unresponsive due to differences in dimension, so your images must maintain minimal size without damaging the image quality by compressing them. So, take note of these best free tools for SEO when it comes to image compression:
  • GIMP is a cross-platform image editor that allows you to change the source code and issue your changes through free software.
  • TinyPNG, on the other hand, lets you reduce the file size of your JPG and PNG image files by using smart lossy compression techniques.
  • Smush is the most popular image optimization, especially when it comes to compression in WordPress sites.

9. YouTube for Dominating Video Search

Videos are the top drivers of website traffic, especially if it’s about how-to tutorials and product reviews. So, this 2020, it’s best to dominate the SERPs with videos. After all, Google owns YouTube, which makes it the second biggest search engine when it comes to video search. Plus, it’s one of the valuable platforms that will bring backlinks to your website. So, if you don’t have a YouTube channel for your business yet, go ahead and create one as soon as you can. It’s a free digital marketing platform, as well. : YouTube as one of the top tools for SEO

10. Google Structured Data Markup Helper for Marking Up Your Web Pages to Stand Out in the SERPs

Standing out in a sea of competitors should be one of your top priorities if you want your business to thrive. Thankfully, the biggest search engines such as Google, Yahoo!, and Bing created Schema.org as a joint effort to help website owners make their web pages appear better in the SERPs. Schema markup is a code that serves as the semantic vocabulary of the search engines to understand your website better. You will use standardized code formats in your web pages such as JSON-LD, or Microdata, or RDFa to markup the valuable and relevant items on your page. Now, creating structured data for your site can be a bit overwhelming and time-consuming. Good thing, there’s Google Structured Data Markup Helper that will let you markup the supported content in your web pages easily. Once your web pages are appropriately marked up, you’ll get a chance of getting rich snippets, or rich cards, and knowledge graph in the SERPs - making your pages stand out among your competitors. tools for SEO professionals - Google Structured Data Markup Helper

11. Open Graph Generator for Marking Up Your Web Pages to Stand Out in Social Media Sites

If Schema.org is for the search engines, Open Graph is for social media sites like Facebook and Twitter - making your web pages appear attractive when shared and searched on social media. To make your web pages open graph objects for social media, you will need to add basic metadata on a standardized code format in your website’s HTML. To make things faster and easier for you, use one of the best free tools for SEO - the Open Graph Generator.

12. Google Search Console for Measuring Your Site’s Traffic & Performance

The Google Search Console is one of the top tools for SEO because it focuses on impressions, HTML errors on your site, click-through rates for your web pages, links going in your site from outside websites, search queries, and crawl errors - metrics that are related to how your web pages appear to those searching for your target keywords. Also, the tool offers more suggestions as it highlights issues to fix and areas to improve. best SEO tools - Google Search Console

13. Google My Business for Reaching & Engaging with Your Local Customers

If you have a physical location for your business, using Google My Business is a MUST - this SEO tool will help you reach and engage with your local customers looking for your business through Google Maps and Google Search. Using this tool does not only let you acquire a free business listing in the search results but also a free business profile that lets your customers ask questions and leave reviews for your business to be seen in the SERPs easily. best tools for SEO - Google My Business

14. Google’s PageSpeed Insights for Your Site’s Mobile & Desktop Performance

PageSpeed Insights is considered as one of the best tools for SEO professionals because it tackles the factor that arguably affects all ranking factors in SEO - load speed. One web research was conducted, and it shows that 47% of your target audience expects your website to load in 2 seconds. 40% of them will abandon your site if it takes more than 3 seconds to load. So, a slow loading site means a slow cashflow for your business. Thankfully, Google’s PageSpeed Insights tool is here to analyze the loading speed of your web page content both on mobile and desktop devices, then provide recommendations to make them load faster. best free tools for SEO - Google’s PageSpeed Insights

15. Google Analytics for Improving Your Site’s Visibility & Presence in the SERPs

Google Analytics is definitely one of the must-have SEO tools because it offers customizable and flexible data in an easy-to-manage and objective format. Also, the tool is user-oriented as it gives you information relevant to your website visitors. For example, you, as a site owner, will get clear visuals of your website’s statistics - showing how ýour website visitors engage with your site’s content. Plus, the tool gives you information about the demographic data of your site visitors, total site visits, average time on site, and bounce rate - which are all crucial info to help with your search rankings.

16. The SEMRush Marketing & SEO Tool

SEMRush must be one of the best tools for SEO professionals because it boasts incredible features such as access to opportunities to get better rankings, assess your current rankings, and identify the factors that change your rankings. Also, the tool lets you compare your website and your competitor’s site through an in-depth analysis through the Domain Vs. Domain feature - helping you navigate through the factors that will allow you to rank for the keywords and domains you are targeting. Plus, SEMRush lets you keep an eye on your search rankings, and gives suggestions on how your website can improve through the On-Page SEO Checker feature. Also, the tool allows you to easily see the leading web pages of a certain keyword in your dashboard, as well as the word count of those pages, related keywords, and social shares.

17. Yoast SEO for All-in WordPress SEO Needs

Yoast SEO is one of the best free tools for SEO professionals running a WordPress site. It’s an all-in-one tool that can generate your sitemap, optimize content and meta tags, URL, title, and description - essential factors to improve your web page rank better with high-quality content. Also, the tool shows you a snippet preview so you’d know how your web page will look in the SERPs.

18. SEO Analyzer Tool for Analyzing Close Competitors

Consider SEO Analyzer as one of the best free top tools for SEO professionals this 2020. The tool allows you to compare your website’s SEO performance to your top 3 competitors. Besides giving you a website analysis report (SEO errors, traffic impact, site speed, and SEO audit), the tool also has a backlink checker to help you ensure that the sites linking back to you are credible and relevant so that you can keep a good domain score. top tools for SEO - The Analyzer

19. SEOprofiler for Competitor Links Analysis

Analyzing your competitor’s links is necessary to help you leverage the information to improve your website’s links. The SEOprofiler is one of the top tools for SEO professionals when it comes to link analysis. Remember that the links pointing to a particular website belong to the essential factors for ranking better in the SERPs, especially Google. So, as soon as you’re done analyzing the links of relevant and authoritative websites, use the information to identify the pertinent links and make ways to get them linking to your site as well.

20. MozBar Toolbar to See Your Site’s Metrics While Browsing Any Web Page

Definitely one of the best free tools for SEO professionals - download the MozBar toolbar for free, so you can see the metrics of each of your web pages as you browse through your site and any other website. Also, you can improve the SEO performance of each page in your site if you follow the steps suggested by the Page Optimization feature. What we like about this SEO toolbar is that it lets you easily compare the performance and search traffic of your site to the website of your competitors through increased transparency as you continue to use the tool.

Final Thoughts

Remember that you may have the best tools for SEO professionals, but if you don’t put in the efforts required to improve your website and rank higher than your competitors, these top SEO tools will be deemed ineffective. Also, if the extensive nature of search engine optimization is a bit overwhelming for you, but you still want to save time and money in the long run, take advantage of the expert SEO services that are 10x more effective than the best free tools for SEO you could find online.
Mateusz Calik
Mateusz Calik


Managing Partner, has been building Delante since 2014. Responsible for international SEO strategies. He has a strong analytical approach to online marketing backed by more than 12 years of experience. Previously associated with the IT industry, as well as the automotive, tobacco, and financial markets. Has experience in creating scaled processes based on agile methodologies.

Mateusz Calik
Mateusz Calik


Managing Partner, has been building Delante since 2014. Responsible for international SEO strategies. He has a strong analytical approach to online marketing backed by more than 12 years of experience. Previously associated with the IT industry, as well as the automotive, tobacco, and financial markets. Has experience in creating scaled processes based on agile methodologies.

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