What is SSL? – Definition

SSL (Secure Sockets Layer) is a network protocol used to encrypt data between a client and a server. Currently, SSL is considered the standard of secure communications between computers across a network. It is commonly implemented on sites where users are allowed to submit their personal data. Encryption is achieved using cryptographic keys. The longer the key, the harder it is to crack and decrypt the data.

SSL is used in practically all online stores.

ssl definition

How to Know if a Website is Secure?

To check if a website has an SSL certificate implemented, you can do it by verifying if the URL starts with “https” in the browser address bar. Some browsers also label HTTPS websites with a green ‘Secure’ lock. You need to be careful though, some hackers use green locks despite the sites not being fully secured.


An SSL certificate is one of Google ranking factors, which means that it has an impact on your website’s position in search results.

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What’s EEAT & Why Is It Important for SEO?

What’s EEAT & Why Is It Important for SEO?

Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

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