What is HTTPS? – Definition
HTTPS (Hypertext Transfer Protocol Secure) is an extension of HTTP that includes SSL or TLS encryption. Owing to the protocol, the data transmitted is not intercepted or changed. This results in increased security of online transactions and restriction of access of unauthorized users to data stored on the site. That is why this protocol is very often used on the websites of banks, online stores, and other websites requiring registration or introducing personal data.
HTTPS and SEO
The HTTPS protocol is one of the Google ranking factors. Sites without SSL certificates are considered to be unsecured and potentially unsafe, resulting in reduced trust to them. Therefore, data encryption and implementing HTTPS is becoming a standard. As Google announced, the importance of security certificates for SEO will continue to increase.