What is HTTPS? – Definition

HTTPS (Hypertext Transfer Protocol Secure) is an extension of HTTP that includes SSL or TLS encryption. Owing to the protocol, the data transmitted is not intercepted or changed. This results in increased security of online transactions and restriction of access of unauthorized users to data stored on the site. That is why this protocol is very often used on the websites of banks, online stores, and other websites requiring registration or introducing personal data.

HTTPS protocol - definition


The HTTPS protocol is one of the Google ranking factors. Sites without SSL certificates are considered to be unsecured and potentially unsafe, resulting in reduced trust to them. Therefore, data encryption and implementing HTTPS is becoming a standard. As Google announced, the importance of security certificates for SEO will continue to increase.

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Daily SEO Checklist - 12 Tasks to Perform on a Daily Basis

Daily SEO Checklist - 12 Tasks to Perform on a Daily Basis

In order to be successful, SEO activities have to be performed on a regular basis. Thanks to keeping your finger on the pulse and refining your strategy every day, you can gain a competitive edge over your market rivals, and sleep soundly knowing that your website complies with Google requirements. Want to discover our daily SEO checklist? Keep reading!

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