HTTPS

What is HTTPS? – Definition

HTTPS (Hypertext Transfer Protocol Secure) is an extension of HTTP that includes SSL or TLS encryption. Owing to the protocol, the data transmitted is not intercepted or changed. This results in increased security of online transactions and restriction of access of unauthorized users to data stored on the site. That is why this protocol is very often used on the websites of banks, online stores, and other websites requiring registration or introducing personal data.

HTTPS protocol - definition

HTTPS and SEO

The HTTPS protocol is one of the Google ranking factors. Sites without SSL certificates are considered to be unsecured and potentially unsafe, resulting in reduced trust to them. Therefore, data encryption and implementing HTTPS is becoming a standard. As Google announced, the importance of security certificates for SEO will continue to increase.

Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

What Is Ads Personalization in Google and How to Use It?

What Is Ads Personalization in Google and How to Use It?

Are you wondering how to attract potential customers who would actually be interested in your offer? Personalized ads will help you tailor the advertisements to the users, and make sure that you reach the right target group. Today, we'll tell you about Google Ads personalization and available functionalities.

Read more
Google Core Algorithm Update - May 2022

Google Core Algorithm Update - May 2022

It’s already a tradition that we write about the core algorithm update in May or June. Google releases a broad core update several times a year. Check out what it might mean for your website, is there anything to be afraid of?

Read more
Does Link Building Increase Organic Traffic? Importance of Link Building in 2022 Proved

Does Link Building Increase Organic Traffic? Importance of Link Building in 2022 Proved

Link building is an important element of every SEO strategy. Although it’s frequently disregarded, it can bring spectacular results when done properly - we managed to achieve 800% revenue growth! Selecting appropriate keywords and obtaining backlinks from thematically related websites will help you boost organic traffic to your site. Need proof? Read today’s article based on real-life examples!

Read more