Hummingbird Algorithm

What is the Hummingbird Algorithm? – Definition

Hummingbird is a Google algorithm that was introduced to better understand users’ intent. Since 2013, the search engine has been using mechanisms that help to interpret the entire context of user queries. The understanding of synonyms has also changed. All this has one main goal – to provide users with the most accurate results to their queries.

Currently, Google no longer focuses on single words typed into the search engine, but on entire phrases. This algorithm, just like Google Panda, aims at making web content valuable, extensive, and unique.

Hummingbird Algorithm in Practice

With the Google Hummingbird algorithm, the zero-click results appeared. These are the results that appear at the top of the first search results page so that users can find all the necessary information easily and quickly. The update of Hummingbird has completely improved the process of entering queries in Google.

Hummingbird algorithm - definition

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

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