Pigeon Algorithm

What is Pigeon Algorithm? – Definition

Pigeon is an algorithm introduced on July 24, 2014, which was created for more efficient local search results in Google. Therefore, its main function is to correctly match local results to detailed user queries. When the Pigeon algorithm was updated, the organic results were integrated with Google Maps, which as a result improved the position of companies that had well-optimized sites for a specific location.

Pigeon Algorithm - Definition

Google Pigeon in Practice

When choosing a given service, we take into account not only good opinions but also where a particular place is located. Imagine you want to begin your adventure with fitness which is why you are looking for a fitness club nearby. By entering the keyword “fitness club” in the search engine, and then your city or even your district, you will get the specific fitness clubs in a given location.

From the SEO point of view, it is extremely important as the Google Pigeon algorithm favors websites that have: a well-optimized Google My Business account, contact details or information included in NAP.

Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

How to Lose E-commerce Customers in 5 Seconds?

How to Lose E-commerce Customers in 5 Seconds?

Various research clearly indicates that even from 40% to 70% of all online transactions aren’t finalized. Why? Why do you lose your ecommerce customers and why do they choose your market rivals? Keep reading to see how to deter e-commerce customers in a few seconds and what to do to increase the number of purchases finalized in your store.

Read more
Company Website in 2020? 9 Reasons Proving that Your Business Needs This Solution

Company Website in 2020? 9 Reasons Proving that Your Business Needs This Solution

Do you remember that at the turn of the first and second decade of the 21st century marketing specialists believed that the era of websites was coming to an end and they were persuading business owners to “move” their content to Facebook and Instagram? Social media were predicted to take over the legacy and effectiveness of websites. Larger and smaller companies stopped paying for domains and decided to invest in their Facebook profiles. Did they back the wrong horse?

Read more
Content Marketing Isn’t Only About Blogging

Content Marketing Isn’t Only About Blogging

As reported by Content Marketing Institute, as many as 88% of B2B marketers benefit from various content marketing activities to a certain extent but only 6% perceive this form of brand promotion as effective. Where does this big discrepancy come from? One of the main reasons standing behind this state of affairs is the scope of implemented content marketing activities limited to only one form such as company blogging. And after all, content marketing has much more to offer!

Read more