What is Rank Brain? – Definition
Rank Brain is an algorithm introduced by Google in 2015, which uses artificial intelligence to adjust search results to user-entered search queries.
How Does Rank Brain Work?
The algorithm is extremely effective as it can learn what users search for. Furthermore, it remembers entered phrases or analyzes time spent on particular pages. Using machine learning and the collected data about the user, it is able to better tailor the information, as well as to guess the user’s intents and match the subject of the displayed websites to solve the problem.
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