Page Authority – What is it? Definition
Page Authority (PA) is a parameter that determines the competitiveness of a particular single website. This result is given on a scale from 1 to 100. The Page Authority is calculated on the basis of more than 150 parameters and the method itself has been developed by MOZ. External links leading to a given website are taken into account in particular. What is important it takes under consideration not only the quantity but also the quality of the incoming links.
Advantages of Page Authority
The PA algorithm is regularly developed and improved, making it more and more precise. The parameters are updated much more frequently than in the Page Rank. PA is an excellent way to compare competing sites and monitor SEO activities. It is worth monitoring this indicator during link-building campaigns and checking if its value is increasing.
How to improve the results?
Page Authority is the overall result, so it is difficult to directly influence individual parameters. The best way to increase page authority is to improve the link profile. The places from which we can obtain incoming links are primarily:
- forums,
- marketplaces,
- blogs,
- RSS channels.
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