What Is Outreach?
In marketing, outreach is the practice of reaching out to your clients (hence the name) with the help of influential sources related to the market, industry or your brand.
Outreach involves establishing long-lasting relationships with organizations and people in your niche (industry) in order to:
- reach out to new clients,
- promote your company,
- increase website traffic,
- improve your website’s SERP rankings by acquiring high-value backlinks.
In SEO terms, outreach refers to the practice of contacting website owners to ask them to include links to your pages on their websites. It is one of the most effective link-building strategies, which enables you to acquire links from reputable websites with content related to your business. It’s an ethical way to acquire new inbound links, which is the backbone of all link-building strategies.
Do you want to learn more? Read our article about link-building outreach.
Loading...
