What is TLS? – Definition

TLS (Transport Layer Security) is a protocol that ensures data privacy and security of its transmission. It provides server authentication, as well as the encryption of the communication between web applications and servers.

It is supported and enabled it all the most popular web browsers: Google Chrome, Mozilla Firefox, Microsoft Edge, or Opera.

TLS definition

TLS vs SSL: What’s the Difference?

The SSL (Secure Sockets Layer) protocol was developed in 1994 by Netscape Communications Corporation.  It was intended to ensure data security. Already in 1995, an upgraded version was released to provide better security, and the TLS protocol, a redesigned version of SSL which supported more encryption algorithms, was introduced in 1999.

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What’s EEAT & Why Is It Important for SEO?

What’s EEAT & Why Is It Important for SEO?

Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

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