How to Convince Customers to Shop in an Online Store?
What’s the possible cornerstone that will allow you to create solid foundations of your online store and that will convince consumers to begin their adventure with online shopping? Below you can see a list of 8 tips for e-commerce store owners.
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5. Benefit from the FOMO Principle (Fear of Missing Out)
Do you sometimes have the feeling that you’re missing the boat and that you’re not aware that something is happening? Most of us feel this way and online stores can benefit from that. Create special, time-limited offers for new customers. Deals that are available only on a given day.
Starter sets for users who haven’t bought anything from you so far, discounts for signing up for a newsletter – all of these ideas are really worth considering.
6. Refine the UX and UI of Your Online Store
People who have never shopped online don’t know the ropes. They aren’t familiar with online shops, shopping carts, registration forms. Remember about it when designing the interface of your store and planning the entire purchase path of the customers, from the very first moment they enter your store to the moment they finalize the transaction.
Regardless of the device, assist your visitors the whole time they’re on your website. Use appropriate product descriptions to facilitate their decision-making process, dispel any doubts, and support SEO.
7. Make Sure that Users Can Fully Benefit from Online Customer Service
Customers who haven’t been shopping online so far need much more support and assistance than people who can’t imagine their lives without online sales and discounts. Make sure that your store provides all possible forms of contact with the customer service department.
The phone number, email address, live video or audio chat with a consultant, and responsive social media profiles are a must.
8. Allow Customers to Finalize Transactions Without Having to Create an Account
Creating an account and providing a huge amount of data may raise a lot of concerns if someone isn’t familiar with online shopping. Limit the amount of information required to register. Make it possible to finalize the transaction without the necessity to set up an account.
At the same time, you can encourage users to do it by offering them specific benefits such as the possibility to track their order, extra gifts or order record that has an impact on future discounts and special offers for regular customers. Still, it’s better to encourage, not to force.
Convince Customers to Online Shopping – The Takeaway
How to convince people to shop online? Many of us are more and more willing to purchase goods over the Internet, especially in the era of the ongoing pandemic, restrictions, and lockdowns.
As an entrepreneur operating in the e-commerce industry, you should be aware that customers who haven’t dealt with online stores before requiring special treatment and different approaches. The minor adjustments we’ve described above can make offline customers stay with you for longer and improve the CLV.
Thanks to it, you’ll be able to find a strong and reliable group of recipients of your offer. Take care of the users from the very outset and profit from the obtained benefits for years.
Do you want to work on improving your online store and attracting more customers to your online store? Contact us and together we will boost your visibility and traffic!