PPC Weekly News Review (27.11.2023 – 1.12.2023)
Google gives us the option to choose a specific type of large-format ad in a video campaign.
There are these in-stream ads, in-feed ads and, in addition, ads in Shorts (an option similar to the one available on Instagram, where the ad appears between stories).
Since a while, some Google Ads accounts have been displaying additional information about the status of campaigns. In addition to ‘limited by budget’, the message ‘limited by bid strategy’ has also appeared.
According to some opinions, the appearance of these messages is simply Google’s strategy to push advertisers to increase their emission budgets.
Google has been testing the highlighting of selected ad text on mobile devices for some time. This is to further emphasise selected parts of the adverts, e.g. those describing unique features of the advertised product or service. Various colour variants of the backlighting will be available in the future.
From now on, when creating a new Performance Max campaign, the text assets and final URL will be automatically ticked.
Previously, this option was not automatically selected on some accounts, so it is worth looking into this more carefully, especially if you are keen not to use it in some campaigns and have more control over the content Google displays.
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