How to Set up Goals in Google Analytics

How to Set up Goals in Google Analytics

Understanding the fundamentals of your website is the only way you can improve your SEO rating ultimately, and using the proper tools available is the best way to do this! One of the most important tools you can utilize when optimizing your site is Google Analytics.

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How to Write a Catchy Article Title? 10 Tips to Follow

How to Write a Catchy Article Title? 10 Tips to Follow

An article title is the first and frequently the last thing a potential reader sees. In fact, users don’t even notice run-of-the-mill titles when scrolling the search results, Google News or social media. If you don’t make a positive first impression, you may not have another chance – so check out how to write catchy article titles and attract users for longer.

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8 Things to Know Before Starting Your SEO Campaign

8 Things to Know Before Starting Your SEO Campaign

If you run a website, an online store, or other platforms, you may want to invest in SEO. However, before you start cooperation with an agency or you decide to perform activities on your own, you should learn about eight important factors to consider before creating an SEO strategy. Thanks to them, you’ll be able to determine the duration of the process and the time needed to see the first results.

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Top 2022 SEO Trends for Financial Services

Top 2022 SEO Trends for Financial Services

From artificial intelligence to constantly changing search algorithms to improve the user experience better, digitalization has had a huge impact on how the ever-changing financial services industry markets itself. Capturing business online has never been more challenging, and why having an innovative SEO strategy in 2022 has never been more important.

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How to Do Content Gap Analysis

How to Do Content Gap Analysis

One of the most important guidelines to running a successful website is to ensure you have fresh, unique content that is valuable to your visitors. Making your own content is an incredibly important part of retaining visitors and giving them something unique, something they can’t get anywhere else. By doing so, you are encouraging them to come back and re-engage with your website!

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SEO Trends for the Fashion Industry in 2022

SEO Trends for the Fashion Industry in 2022

In response to the digital wave in the fashion industry, shoppers are no longer content with simple purchase transactions — they want to have an experience attached to it. This means for the fashion industry to compete online, they must become more digitally savvy to entice shoppers and keep them on their website successfully. That’s why keeping up with the latest SEO trends for fashion in 2022 becomes vitally important.

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Flawed redirects or Google Search Console error?

Flawed redirects or Google Search Console error?

In the last couple of days, at the beginning of December 2021, many pages would notice redirect errors detected by Google Search Console. Did the tool get to errors not previously detected? Or is it Google Search Console’s own error?

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Head of SEO & SEM - Matt

Matt

Head of SEO & SEM

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