Opening an e-commerce store is just the beginning of an online selling adventure. Achieving your objectives requires focusing on a few elements that affect the conversion rate of your online store. So what to do to ensure that the majority of your website visitors turn into your customers or clients?
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Over the last decade, SEO has changed dramatically. For years, people have mistakenly thought that in SEO only rankings or link building count. They couldn’t be more wrong! Currently, Google’s algorithms are far more sophisticated and user-oriented than ever before and this makes UX also one of the factors contributing to positions in the search results.
In this article, I will show you why you should take care of user experience to achieve great success with your SEO. It is time to discover how to make UX and SEO work together!
From the 1st of November 2020, Google will charge an additional fee for ads in Austria, Turkey, and the UK. What caused the change and how will it work?
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To attract customers’ attention, arouse their interest and desire, the need to have and initiate the conversion, action – this is the fundamental basis of marketing, known as AIDA (Attention – Interest – Desire – Action). How to introduce this cycle to the e-commerce industry? How to use the benefit-driven language for this?
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A heatmap is a very handy SEO tool that paints a picture of your website user activity, by measuring activity in graphic or color form. Heatmaps are used by SEO specialists to study visitor activity on a website or specific page, knowing where users have clicked more on a page or how far down the visitors have scrolled a page. A heat map uses a warm-to-cool color range to show you which parts of a page receive the most attention and therefore gives ideas on how to improve your page structure or visibility. We’ll share how you can effectively use heatmaps for your own SEO strategy.
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Google My Business is doing its best to become another platform where users can share their opinions about companies, restaurants, hotels, and other places they visit. Google reviews affect both brand recognition and SEO of your company’s listing and website. Comments and ratings concerning your business strongly influence the purchasing decisions of your potential customers.
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If you’ve just started cooperation with a copywriter or want to find an expert that will help you promote new products or services, this entry is exactly for you! See what to pay attention to while commissioning the task and learn how to check whether your newly created content is compliant with SEO rules. Continue reading our today’s article and benefit from the guide we’ve prepared for you!
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Instagram is a red-hot social media marketing platform for businesses across the globe. Using Instagram as one of your social media strategy tools can help boost your overall search engine optimisation. For now, Google doesn’t use social media as a ranking factor, but social media activity does have an indirect effect on your rankings. Read on to learn more about how the Instagram activity supports your company’s SEO.
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One of the two most popular ways of displaying and loading content on websites is the infinite scroll. This is, besides pagination, a way of loading a website, thanks to which users can navigate straight to the next products, categories, and articles, e.g. on a company blog.
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What Is Mobile SEO? Mobile SEO is a process of website optimization which is aimed at its proper functioning on mobile devices. With the right optimization, a considerably greater user experience can be achieved, as the website is adapted to various types of devices, and rank higher in the search results. Running a long-term mobile … Continued
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