Agency or In-house SEO – Which Solution Is Better for a Small Company?

Agency or In-house SEO – Which Solution Is Better for a Small Company?

Are you an owner of a small company that wants to attract website visitors with the help of organic Google search results? Investing in SEO can support the development of your business, however, first, you need to decide who is the most suitable person to conduct planned activities. What is more profitable? Choosing the services of a professional agency or developing an in-house SEO strategy?

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15 Tips for Improving Christmas Ecommerce Sales

15 Tips for Improving Christmas Ecommerce Sales

Online sales and the e-commerce industry have been constantly developing over years. In 2019, shoppers spent a total of more than 1 trillion dollars online which was 3.7% more than in the preceding year. It was also the greatest amount in the whole history of e-commerce. Unfortunately, the COVID-19 pandemic has negatively affected the finances of many people, however, as an online store owner, you still have a lot to fight for. So how to boost your December sales and prepare your e-shop for this intense season?

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How to Track Conversions? Google Analytics Guide

How to Track Conversions? Google Analytics Guide

What is conversion? In a nutshell: it occurs when a user on your website performs a desired action. There are many examples of conversions: buying a product in an online store, filling in a registration form, or subscribing to a newsletter. How to measure the conversion rate? Read this Google Analytics guide and learn more!

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Erotic Industry SEO – How to Do It?

Erotic Industry SEO – How to Do It?

The erotic industry is one of the online trade branches that are developing extremely rapidly. This is an ideal field for e-commerce activities as many customers are too shy to visit traditional stores with erotic accessories and the mere mention of them causes blushing on their face.

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Google Trends and Christmas. What Do Customers in the USA Buy During the Festive Season?

Google Trends and Christmas. What Do Customers in the USA Buy During the Festive Season?

The holiday season is upon us… And what does this mean for online stores? It’s high time to prepare your offer in advance to effectively boost sales in the next 2 months. Would you like to find out what are the shopping trends among customers in the USA? When do they start looking for Christmas gifts and what do they usually buy for their loved ones and friends? I’ve got you covered! In this article, I present all key trends (as well as some statistics), mostly based on the reliable Google Trends tool.

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Traffic Sources. Google Analytics Guide

Traffic Sources. Google Analytics Guide

Identifying the traffic sources on your website allows you to measure the effectiveness of your marketing campaigns. Investing in SEO, paid ads, affiliate programs as well as activity in social media – all this contributes to the statistics presented in the Google Analytics traffic reports. Read more!

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How to Tailor Your Marketing Strategy to Different Industries?

How to Tailor Your Marketing Strategy to Different Industries?

Expanding your business activity on a given market means that you want to be recognized from the very outset. When choosing an industry your brand is going to operate in, it’s worth paying attention to certain standards and background elements of this specific market. As you may know, not all advertising methods and activities will work for all industries. Take your time to consider what marketing strategy can be the most beneficial for your enterprise. In today’s entry, we’ll do our best to dispel your doubts.

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10 Best Link Building Tools in 2020

10 Best Link Building Tools in 2020

Backlinks are one of the main Google ranking factors… That’s the fact that we’ve all known for so long. I think we all realize how important it is to have high-quality incoming links from strong and non-spam domains. But how to conduct proper analysis and research of backlinks so that your link building strategy is absolutely top-notch and, what’s even more important, effective? Luckily, there are several SEO tools to help you with that. In this article, I present the best, in my opinion, link building tools I use in my daily work. So let’s get down to business!

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Head of SEO & SEM - Matt

Matt

Head of SEO & SEM

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