There are different types of website migrations. The most common ones include migration from hosting to another hosting, from CMS to another CMS or from one domain to another. Website migration can also be about changing the address of your site, its platform, structure, content, design and so on. The way you carry out the migration is particularly important when it comes to SEO because it may significantly influence the visibility of your website in the search results.

If you want your content to be displayed in the search results, you have to remember about crawling. The Google index lists all the pages that Google is familiar with. While browsing your website, Google robots detect any new or changed subpages and update the index.

Even though the number of websites increases continually, the number of the search results displayed on the first Google page remains the same. Theoretically, these top ten results are supposed to show websites that fully suit the search query entered into the search engine. But what does it look like in practice? Are the top search results really the best or is it only a good SEO strategy?

Updating old content on your website is one of the SEO elements that has a positive impact on how the search engine robots see the site. In our today’s entry we’ll share with you some useful tips on how to use the potential of your already published texts and what to focus on while updating them.

A website audit is essential if you want to plan an effective SEO campaign. Such audits can be found on the offer of various agencies that deal with SEO activities on a daily basis. Some of the audits are free of charge and conducted before the official start of cooperation while others are part of the activities included in the contract. So what is the difference between an audit done before the contract is signed and an audit done after signing it?