American weddingsOctober is a perfect month to get married in America. September comes second and May third. Almost 40% of all weddings take place in these three months. As far as wedding planning is concerned, 40% of American couples start preparations about a month after getting engaged. First of all, they need to choose a date, then look for a perfect place and set the budget for the ceremony. As many as 27% of brides and grooms to be decide to use the help of professional wedding planners. On average, the bride and groom are 33 years old when getting married. American couples focus not on tying the knot but on traveling, learning, making a career or even having a pet together. Approximately 126 guests are invited to wedding receptions. Although every couple is special, they all have a lot in common. As many as 67% of couples ask for their parents' blessing, 80% take their partner's name after the ceremony and 82% of brides choose white as the color of the wedding dress. 60% of brides are accompanied by flower girls who throw petals under their feet and 77% of future wives are walked down the aisle by their fathers. 44% of newlyweds decide to write their own marriage vows. Interestingly, first dance is the most popular tradition and it can also be observed in many European countries, including Poland. However, the first dance song choice is quite surprising as 1 in 4 US couples go for a country song. Exceeding the budget intended for the wedding is unfortunately the most common mistake made by American couples. Almost half of them (44%) fail to set a limit which leads to stress and further problems connected with money. An average couple plans to spend about 16 thousand dollars on their wedding, however, in real life that sum of money amounts to even 30 thousand dollars which gives around 230 dollars spent on every guest. When you take into consideration the necessary “extra” elements such as a honeymoon or an engagement ring, the total cost oscillates between 38-39 thousand dollars. In most cases, couples pay 45% of the costs of the reception and the remaining part is defrayed by parents and friends. American couples incur debt on their credit cards to cover all costs much more frequently than newlyweds from other countries.
SEO for the wedding industryKnowing preferences and methods of searching used by future newlyweds give service providers an endless range of possibilities. As in the wedding industry a given person is supposed to become a client only once in their lifetime, then, presenting your services in the best possible way and being visible in the search results is a must.
Focus on local visibilityStart from setting up your Google My Business listing that will include your current opening times, contact details, phone number and client feedback. The map will also be very useful. Remember about doing local SEO. Use keywords that will assign your services or products to a specific area.
Select appropriate keywordsUsing and choosing appropriate keywords is the most important factor which affects SEO and determines the popularity of your website (and at the same time company) in the search results. Therefore, it’s worth focusing on appealing copywriting and proper optimization of the whole website content. It’s not only about “filling” your website with keywords, it’s about quality content (After all, content is king and we’ve written about it in one of our articles: https://delante.co/content-marketing-from-the-outset/). Your texts need to be one-of-a-kind and valuable, the keywords should be implemented naturally and skillfully. It’d be perfect if the authors of the articles were experts in the field or if they at least studied the subject well enough to be perceived as specialists.
Optimize your graphicsPhotos incorporated into the text should not only be of excellent quality and composition, they should also match the style of the whole content. However, when it comes to SEO, optimizing graphics that are supposed to promote your services online is the most important step. Use alternative descriptions to ensure that your photos attract potential clients not only with their composition but also with appropriate keywords.
Link properly and in appropriate placesWhere to link?
- On wedding websites and blogs related to a given field,
- On industry websites (e.g. sites of other service providers),
- In social media,
- On wedding online forums.