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Loading...- Business blog mistakes - Avoid these activities!
- Business blog mistakes - avoid these activities!
- Mundane and not substantive texts
- No consistency and regularity
- Being unable to understand user personas
- No diversity
- No proofreading
- Not enough content, only sale offers
- Unoptimized website
- Unoptimized or over-optimized texts
- No photos, infographics, and optimization
- No ads and insufficient communication with recipients
- No analysis of the effectiveness of content marketing activities
- Blog mistakes - a brief summary
Business blog mistakes - avoid these activities!
1. No content strategy or plan
Probably you’ve been wondering what and how to write on numerous occasions. Or maybe you rambled on about everything and nothing because you didn’t have any fine concepts in mind. Professional content managers don’t face such problems. Instead, they prepare topics months in advance, according to a well-designed sales and marketing funnel. They know what and when to write.An appropriate content strategy and its implementation - this is everything your blog needs.
2. Mundane and not substantive texts
Quality matters. Today, with such viral access to information, mundane and poor-quality texts will only contribute to increasing your bounce rate. And this is something you want to avoid. If you’re an expert in a given field, benefit from your knowledge and valuable sources (necessarily provide links to them) as much as possible. If you work as a copywriter and described subjects are not your cup of tea, do thorough research and really focus on the task. Prepare a plan of your text and its header structure, collect materials and… write!3. No consistency and regularity
Content marketing is like a proper workout plan. You won’t be able to run a marathon right away, however, if you devote 30 minutes a day to practice, your results and possibilities will improve over time. The SEO world operates on similar principles. If you want to reach top Google organic search results, you need to regularly provide algorithms with fresh, valuable content. Consistency and regularity will help you achieve the goal. If you make sure that your texts are consistent and transparent, complemented with infographics or ebooks elaborating on given topics, the success is at your fingertips.
4. Being unable to understand user personas
If you don’t understand your recipients, they won’t understand you. Every activity performed on your company blog should be targeted at a specific, determined user persona. Content for everyone is usually suitable for no one. And if something is for no one, it doesn’t bring any value. To learn how to define and understand user personas in SEO, check out the guide on our blog.5. No diversity
Consistency and regularity? Yes. But not at the expense of the diversity of topics and the level of sophistication of the discussed issues. Your company blog should answer a wide range of interests and needs of potential clients. Are your services related to SEO? If so, explain basic SEO principles and benefit from specific examples to illustrate how appropriate strategies can support business, increase sales or make it easier to enter new markets. Do you sell garden tools? Describe a number of ways to use them and what inspiring compositions you can create in the garden or how to be eco-friendly and save electricity while gardening. Captivating, engaging, and comprehensive texts. That’s everything you need. [caption id="attachment_41275" align="aligncenter" width="750"]
An example of blog entries on gardendesign.com[/caption]
6. No proofreading
Spelling or grammar mistakes. Sloppy sentences written quickly only because of the fact that “you need to publish something”. Improper formatting or a complete lack of formatting and punctuation. Huge blocks of text, filled with errors, no bold or italics, no bullet points with the most important data. This will certainly discourage most users who will leave your website after reading a few sentences. If you think that this point perfectly describes your blog, then know that Google algorithms won’t appreciate your page.7. Not enough content, only sale offers
It’s not about making every blog entry a catalog of reasons convincing that it’s worth choosing your services or that your products are the finest in the world. A company blog shouldn’t focus only on your offer, unfortunately, that’s often the case. No one looks for such content in Google. Content marketing is supposed to "attract" organic traffic from Google to your website and engage recipients enough so that they:- Click on a CTA prepared by you,
- download premium content, e.g. an e-book in exchange for leaving their email address
- subscribe to your newsletter,
- write to you via the contact form,
- learn that your brand exists.
8. Unoptimized website
Content of your blog posts won’t make any difference if your company website is heavy, untransparent and not adjusted to mobile devices. Core Web Vitals introduced by Google mean that unoptimized websites that aren’t SEO and mobile-friendly or don’t have appropriate UX and UI aren’t likely to reach top positions in Google, regardless of their content quality. If you want to improve the visibility of your company blog, contact the IT department and assign a few work hours to website modifications and technical SEO.9. Unoptimized or over-optimized texts
A quality blog post should be created based on two principles: user-friendliness (intriguing, unique, comprehensive content appealing to users, it should satisfy the needs of potential clients) and SEO-friendliness (texts with appropriate header structure, layout, internal and external links, optimized for relevant keywords meeting the expectations of the search engine). SEO for blog content is about finding the happy medium between a column and the so-called presell page. Neither keyword stuffing nor creating a Pulitzer Prize-winning piece of writing which is hard to find is helpful here.10. No photos, infographics, and optimization
Take care of proper visual qualities of the text - add relevant pictures or infographics with appropriate alt descriptions. Google Images can be a valuable source of organic traffic if you properly tag graphics that are supposed to redirect users directly to your company blog. We can give you a number of examples proving that images or infographics can generate more page impressions than text-based Google search results. Don’t waste this potential of your blog. SEO for images can really improve your website.11. No ads and insufficient communication with recipients
In the modern world, media, including your company blog, needs to both publish new messages and listen to its audience. Don’t ignore questions or comments under your posts. Interact and respond to your readers' concerns and questions. Publish new content and update existing texts, inform about it on company social media profiles or in newsletters. Promote posts on Facebook or LinkedIn. Provide your recipients with evergreen content, fresh news and interesting facts from your sector. [caption id="attachment_39720" align="aligncenter" width="750"]
Response to a user comment under the Screaming Frog blog post.[/caption]
