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What not to do in SEO in 2021?
1. Cloaking & hidden texts
These are the tricks of the most notorious SEO scammers. Cloaking, which means showing different content to users, and Google robots can help to generate extra website traffic. After all, you can fool the algorithm so that it redirects to your website users searching for “the cheapest Nike shoes”, even if you offer only home accessories and decorations. A cunning plan. But will runners look for comfy footwear decide to purchase something else? Of course, the chances are small and most users will probably leave the page right away. Why? Because you’ve fooled them and believe us, they won’t revisit your website. Moreover, they may write negative reviews. From the SEO perspective, a high bounce rate decreases the average web session length which has a negative impact on the page rank. The same applies to hidden texts. People used to hide extra, unrelated texts or keywords (written in a small or white font) under graphics or in HTML comments. Maybe it can help you attract some users to your website, but will they become your customers? And even if the traffic generated this way can bring you some temporary benefits, Google will probably quickly penalize your website which will destroy your high positions in the organic search results.2. Dog-cheap link building
No matter where and no matter how. Doing everything to obtain external links doesn’t work anymore. Just a few years ago, link farms were a great SEO tool. Today, they’re a negatively seen black hat SEO trick inevitably penalized by Google algorithms. Obtaining external links from unverified sources is highly risky for your website. How to verify if the link building offered to you is fake? A low price for a link should be a red flag for you. If you want to acquire links in the form of sponsored articles from a highly prestigious website ranked in top Google positions, you need to be aware that such cooperation can cost from several hundred to even several thousand dollars. If you receive an offer that promises to get a dozen of backlinks for a few dollars, you should know that something is wrong.3. Keyword stuffing
How to improve website positions in Google? Combine effective SEO and SEM activities with Google Ads and PPC campaigns.
This is what every sentence on our blog would look like if we applied keyword stuffing. Although it may convey a certain message, it’s not pleasant to read. For over a decade now, Google has been negatively evaluating keyword stuffing on all possible subpages or landing pages. Yet, we still encounter marketers and copywriters who create product and category descriptions or blog entries this way.
Enough is enough! Forget about unnatural keyword stuffing. Instead, provide your readers and Google robots with quality and unique content that is enjoyable to read.
