Growing conversion is the ultimate goal of every e-commerce owner. To achieve it, there's a lot to take care of. Among the factors influencing conversion of the online store is the e-commerce product page optimization. Keep reading and find out how to make your product page better converting!
In order for a successful e-commerce product page optimization to occur, you need to understand the fundamentals of operating an online store and what key metrics to take into consideration. Conversion rates are among the most important and will greatly increase your sales! A conversion rate, simply put, is the rate at which any customer inputs a desired action on your website. If you have ten people visit your store, for example, and four of them buy something, your conversion rate is 40%. Increasing this rate of engagement for your business is crucial to your continued success!
How Does e-Commerce Conversion Happen?
There are many criteria to take into consideration when trying to optimize your storefront, and some of them usually go completely unnoticed. Paying attention to SEO trends is a massively important aspect of gathering traffic, but once a visitor comes to your website, you must retain their interest in order for them to convert. The “Sales Funnel” model is important to bring up for this point since its fundamentals are key to any successful business:
A customer needs to be aware of your product or service
Gathering interest for them in your business is crucial
Grow the desire for your business for the customers that visit
Finalizing the plan and having the customer act on it!
This typical path, traditionally utilized for nearly 100 years, is a good rule of thumb for how to engage with potential customers and ensure that they follow your conversion desires! While SEO takes time to build, by keeping these rules of thumb in mind, you will always be focused on the greater goal.
Potential Conversion Missteps
As with any mechanism for e-commerce product page optimization, there are long lists of things to avoid for your website. Here are a few key takeaways:
With 50% of users expecting sites to load in 2 seconds or less, it is crucial that your storefront responds quickly to any action that the user makes. Most of the users that go to a slow website never return, crippling sales dramatically and preventing future purchases from happening as well. Having a responsive storefront is crucial.
Clunky, unintuitive UIs
A friction-less, well-conceived UX design is one of the most important aspects of a high conversion rate, with estimates of raising rates up to 400%! Having a clunky interface is one of the leading causes of site traffic leaving in frustration and not engaging with your content.
Even if you do everything else right, the customer abandoning their cart near the end of a transaction immediately kills any opportunity for permanent conversion gain. Cart abandonment accounts for a whopping $4.6 trillion dollars lost in value due to reasons that most certainly can be avoided. Whether it’s your website’s loading speed, its UI, or any other reason, keeping customers invested with their carts is essential to recoup that lost value!
Read also: What Is Cart Abandonment & How To Reduce It?
3 Ways to Optimize Store Product Pages
So what are some ways to ensure a great conversion rate and raise the numbers of your customer’s involvement with your business? These three methods are proven winners that will surely have an impact on your business. E-Commerce product page optimization is one of the most difficult things to get perfect, but these key steps are a perfect starting point for anyone looking to boost metrics generally.
Provide Unique Product Descriptions and Great Images
Using typical copy for your products or, even worse, stock images for the products you sell is a surefire way to have people immediately leave your site. Products need to be eye-catching and descriptions need to be given care and attention. This way, your website and storefront will create an indelible imprint on the mind of the consumer and keep their attention where it should be: on the store! If you focus on the customer experience in this way, it will pay off in the long run.
Of course, the SEO angle here needs to be mentioned as well: it’s one thing to get your customers some great copy, but it’s another thing entirely for it to be great copy that’s SEO friendly! By optimizing both the user experience and the Google analytic engine, you will truly have a powerhouse storefront on your hands.
Look Into the Best e-Commerce Addons
E-Commerce apps are crucial to a well-oiled and smoothly functioning storefront. By tailoring your store exactly the way you want it to be, you can cut down on many of the hassles and annoyances that customers experience when they go shopping online. Here are a few great addons to try implementing in your store!
There are many ways to invoice, ship, and deliver nowadays so picking the app that is the best choice for your website is an involved process, but an important one. The right one can make all the difference!
Recommendations are Critical!
Machine learning is key for many storefronts nowadays and offering customers a “People Also buy” section is one way this style of learning is utilized. By cross-selling in your store, you can gather a sizable information network on what people buy and use that to your advantage! Whether it be bundling hot items or simply pushing for that extra sale, these People Also Buy lists are seen in storefronts everywhere – and for good reason!
The Best Storefronts are Well-Planned
It takes long-term dedication, planning, and immaculate execution to have a great store and bring up the conversion rates of your customers. The only way to progress forward is to take a hard look at the storefront you currently have (or are currently planning) and assess its strengths and weaknesses. We know that customer conversion rates are tied intimately to your store, so being able to manipulate every single aspect of it towards customer satisfaction will surely net you the metrics increases you want!
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.