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Loading...Why Do People Invest in SEO?
In today’s internet-driven business environments, SEO is an essential component of any successful marketing strategy.SEO Targets Quality Traffic
As an inbound marketing strategy, SEO makes it easy for your audience to find you at opportune moments. As a customer-centric approach, SEO will help you make helpful information more accessible to your target demographic.You Don’t Need to Pay for Ads
Organic search rankings are based on what the algorithm works out to be the best search result in any given scenario. If your page is worthy of directing users, you’ll continue to attract traffic to your site in the long term. It is more of an investment in time than money, but once you’ve invested you won’t need to continue paying to drive traffic to your website.See also: SEO & Google Ads. Is It Worth Joining Forces?
SEO Helps PR
Link building is what ties SEO to PR. By earning links from reputable websites, you’ll identify opportunities for placement on news publications, industry blogs, and other relevant sites. This is a component of PR strategy, which is centered on achieving prominent placement within attractive online locations. By working on effective link-building strategies, you’ll discover new ways to distribute content to prospective customers.Gain a Competitive Advantage
SEO is a staple of any modern marketing strategy. According to insight from Hubspot, 61% of marketers suggest improving SEO efforts and online visibility is a top priority. As your competitors engage in best SEO practices, it’s important to work on your own strategies to be one step ahead of the game. By doing so, you’ll remain competitive, if not achieve more than your industry counterparts.
Reasons Why You Might Consider Quitting SEO
There will usually be two main reasons for discontinuing your SEO efforts:- You’ve achieved your goals
- You haven’t achieved your goals
Perhaps You Didn’t Achieve Desired Results?
If you’re frustrated because you haven’t seen desirable results as quickly as you were expecting, it’s important to take a step back and embrace a long-term perspective. It’s important to assess your expectations and work out whether they’re realistic. If you were expecting an army of customers to flood through your business’ digital doors overnight, the chances are you were being too ambitious. It’s common for website owners to set unrealistic goals that can’t be achieved in the short term. While it’s great to aim high, it’s vital you understand the importance of setting realistic short-term goals that you can update as you progress. [caption id="attachment_31405" align="aligncenter" width="750"]
Not sure if your goals for the SEO process are well-defined? Check if they fit the SMART rule![/caption]
SEO requires time. It is an ongoing process where it’s very difficult for effects to be observed overnight. By evaluating your past analytics, you should be positioned to more easily set predictive goals using real data.
We're explaining why SEO takes time to fully work in this article: 5 Reasons Explaining Why SEO Takes Time
By collaborating with a trustworthy SEO expert, you can set benchmarks and embrace recommendations around your unique business goals. Your main objective should be to achieve sustainable growth by bringing in traffic that converts. If your expectations are realistic but you’re yet to observe positive results, perhaps it’s time to reassess your SEO strategy. Your SEO expert should be able to offer recommendations and reshape your strategy to better align with your goals.
It’s important to experiment, learn, and ultimately grow. With a willingness to adjust your strategy in a fast-changing industry, you’ll be poised to meet ever-evolving consumer demands. Just because you haven’t discovered an effective SEO strategy yet doesn’t mean SEO doesn’t work. Be patient and optimistic and you’ll find your feet eventually.
The most reputable SEO agencies understand it takes time to build momentum and achieve sustainable SEO gains. Short-term gains are often penalized by Google, so it’s essential to understand it can take anywhere from a month to a year to get anywhere.
