Why Do People Invest in SEO?In today’s internet-driven business environments, SEO is an essential component of any successful marketing strategy.
SEO Targets Quality TrafficAs an inbound marketing strategy, SEO makes it easy for your audience to find you at opportune moments. As a customer-centric approach, SEO will help you make helpful information more accessible to your target demographic.
You Don’t Need to Pay for AdsOrganic search rankings are based on what the algorithm works out to be the best search result in any given scenario. If your page is worthy of directing users, you’ll continue to attract traffic to your site in the long term. It is more of an investment in time than money, but once you’ve invested you won’t need to continue paying to drive traffic to your website.
SEO Helps PRLink building is what ties SEO to PR. By earning links from reputable websites, you’ll identify opportunities for placement on news publications, industry blogs, and other relevant sites. This is a component of PR strategy, which is centered on achieving prominent placement within attractive online locations. By working on effective link-building strategies, you’ll discover new ways to distribute content to prospective customers.
Gain a Competitive AdvantageSEO is a staple of any modern marketing strategy. According to insight from Hubspot, 61% of marketers suggest improving SEO efforts and online visibility is a top priority. As your competitors engage in best SEO practices, it’s important to work on your own strategies to be one step ahead of the game. By doing so, you’ll remain competitive, if not achieve more than your industry counterparts.
Reasons Why You Might Consider Quitting SEOThere will usually be two main reasons for discontinuing your SEO efforts:
- You’ve achieved your goals
- You haven’t achieved your goals