There is no such thing as a perfect website or online store. Any code shortcomings, poor UX and UI or bad SEO practices have a negative impact on your positions in the search results. Sometimes, one modification reveals that there are 5 other errors which require subsequent hours of work of IT and SEO specialists. It’s definitely better to do everything meticulously the first time round.
Table of Contents:
- Instant SEO – you’ll see the first results after a month!
- Which Hat Do You Prefer?
- Why Does SEO Takes Time?
- Why Is It Worth Waiting For The Results of SEO?
Instant SEO – you’ll see the first results after a month!
You’ve probably encountered a similar header before. Well, that’s not true.. Usually, it’s impossible to achieve satisfactory SEO results in such a short time. Actually, an instant soup is also a soup but it doesn’t taste particularly good. The situation looks similar in case of SEO – “faster” doesn’t mean “better”. SEO isn’t about golden opportunities, it’s about hard and consistent work.
It’s like the red lights at intersections. Sure, you can make it through a crowded city during rush hour in a dozen minutes or so by going through the red light whenever you can. However, it’ll probably result in a lot of tickets and a car crash. Then, you’ll need to leave the car at the police station and you’ll lose your driving license. Sounds like a good plan? Not necessarily.
It’s time to choose. Which hat do you prefer? White or black?
Which Hat Do You Prefer?
Usually, we associate black hats with villains from fairy tales. Think about the “Home Alone” movie – one of the thieves wore such a hat.
The same association applies to SEO. Unethical activities are called black-hat SEO. They’re about stealing the attention, interest, and “clicks” of internet users with tricks and gimmicks. Black-hat SEO involves obtaining traffic among users who don’t actually aim at reaching your website.
Black-hat SEO activities include:
- spamdexing (hiding content and keywords completely unrelated to your business or product range),
- keyword stuffing, meaning placing keywords everywhere without caring about the UX,
- poorly thought-out external linking from low-quality websites with unsatisfactory parameters (bots and automated link directories or pages with spam),
- cloaking which means cheating Google robots and showing them different content than the one prepared for users.
Because of the abovementioned and other black-hat SEO activities, your website may be penalized by Google. Such a penalty is almost irreversible. Some of the filters are imposed manually by Google employees, whereas others, more serious and harmful ones, are imposed automatically. What are the consequences of such actions?
- Decreased keyword positions in the search results,
- Decreased trust in your domain,
- A website being indexed out of the search results.
Is the game worth the candle?
At the other end of the spectrum, you can find white-hat SEO. Just to put you in the picture, it’s like organic, healthy crops versus fruits and vegetables grown through pesticides and artificial fertilizers. Although the first option takes longer, the results are observable for years. So why does white-hat SEO take longer?
Why Does SEO Take Time?
SEO is a long-term process whose results are noticeable after a few months. Everything is determined by your industry, market rivals, domain history, and authority, or the design and scale of the planned website optimization and SEO activities.
1. Quality SEO starts with an audit and strategy
At Delante, an SEO audit is one of the most important steps taken when starting a cooperation with a client. We devote the first month to check what has been happening with your SEO so far and why you haven’t observed satisfactory results. Based on thorough analysis, we create a transparent document with the most relevant tips, remarks, and recommendations concerning doing SEO for your website. Then, with this audit in mind, we devise a custom SEO strategy tailored to your business.
2. Good SEO vs. website optimization – it matters
There is no such thing as a perfect website or online store. Any code shortcomings, poor UX and UI, or bad SEO practices have a negative impact on your positions in the search results. Sometimes, one modification reveals that there are 5 other errors that require subsequent hours of work of IT and SEO specialists. It’s definitely better to do everything meticulously the first time around.
3. Quality content, metadata, and appropriate keyword research equal better SEO
There isn’t a magic recipe for quick content and meta tag optimization. Everything needs to be worked on, improved, or created from scratch in a way that’s SEO and user-friendly. Product and category descriptions, blog entries, ebooks, tutorials, photo, and graphic ALT descriptions… All of these require long months of work. However, the efforts pay off.
At this point, it’s worth deciding what are keywords you’ll “fight” for with your market rivals. Potential customers are redirected to your website after entering a specific query on Google. The more general the words, the longer the battle. The more precise and unique the phrases, the easier it becomes to reach top positions and attract users who want to make a purchase.