Google Analytics is a tool that provides you with a massive amount of data about your web users. Analyzing so much information can be challenging even for an experienced SEO expert. Various Google Analytics add-ons, plugins and custom tools may help you in your daily work with this tool.
Analyzing hundreds of data can be demanding and the number of tables and charts may overwhelm you. But there is a good way for it! There are some great tools that will make your daily work with data more enjoyable and help you visualize and automate data reports for your clients or manager. Here are some of them:
This is a Chrome browser extension that enhances your analysis and visualizes everything well with bar charts or heat maps. You can use them for each column and row of a metric you want to analyze. Data analysis will be much easier and the data presented will become much more legible and comprehensible for people you want to share information with.
[caption id="attachment_37777" align="aligncenter" width="569"] Source: https://chrome.google.com/webstore/detail/table-booster-for-google/[/caption]
Da Vinci Tools
Another great Google Analytics add-on that will certainly make your daily work more convenient and effective is Da Vinci Tools.
One of the many benefits of this tool is that your charts will appear in different colors. This way, you will easily be able to identify what actions generate the greatest revenue. What's more, the tool will indicate the lowest and highest points on the graph, making the data analysis easier. When scrolling down, the tool keeps the report and table header always at the top of the page.
Another advantage of this tool is table comparison. It will be easy for you to compile data from different charts and compare them. Additionally, the last report we were working on will be saved. The next day, when entering Google Analytics, you will automatically get redirected to the same place.
This extension can also be used in tools such as Google Tag Manager, Google Ads, and Data Studio.
[caption id="attachment_37779" align="aligncenter" width="602"] Source: https://chrome.google.com/webstore/detail/da-vinci-tools/[/caption]
Google Analytics Spreadsheet Add-on
This tool will help you create an advanced report that is much more legible. If you want to compile data from multiple views, you can easily do it in Google Analytics Spreadsheet Add-on. This Chrome extension offers the possibility to download data regularly, making your reports constantly updated without having to manually complete them.
[caption id="attachment_37781" align="aligncenter" width="602"] Source:https://chrome.google.com/webstore/detail/google-analytics/[/caption]
Supermetrics is one of the best add-ons for Google Analytics. You will appreciate it, especially when analyzing data about your customers from various sources. In addition to data from Google Analytics, you will collate data from other marketing platforms such as Google Ads, Facebook Ads, Bing Ads, and Twitter Ads as well.
Now the report from all these tools will be generated in one place. With ready-made and customized templates, the report will look highly professional, and you will save so much time with automatic data updates. Additionally, it is possible to send automatic emails with the data collected in PDF, Excel, CSV, or HTML.
[caption id="attachment_37783" align="aligncenter" width="602"] Source: https://chrome.google.com/webstore/detail/google-analytics/[/caption]
Tracking Code Error Detection & Analysis
Google Analytics collects information about your visitors using tracking codes. If you implement them incorrectly, or an error occurs, the data may not be collected accurately. However, there are several tools that can help you check that everything is correct or detect an error.
Google Tag Assistant
Google Chrome browser extension - Tag Assistant - is a simple tool useful for implementing tracking codes used in Google Analytics or Google Ads. This plugin will check if they are properly implemented and if there is an error that prevents the data from being collected. If there is a problem and your tracking code is not functioning correctly, the data about the customer journey won't be accurate. So it's worth having everything under control with Google Tag Assistant.
[caption id="attachment_37785" align="aligncenter" width="602"] Source:https://chrome.google.com/webstore/detail/tag-assistant-by-google/[/caption]
Google Analytics Debugger
Google Analytics Debugger helps you interpret the tracking code you use to observe your customers' behavior on your website. With this extension, you can analyze whether all page views or other key events on the site, such as transactions, are correctly counted by Google Analytics. Google Analytics Debugger will let you know when there is something wrong with your tracking code.
Campaign URL Builder
Campaign URL Builder is a very useful Google tool that generates friendly URLs. URLs that you want to track should be constructed on the basis of already existing addresses and additional parameters that will provide information on the traffic sources. After defining the campaign source, medium, and its name, the link is generated automatically and you can be sure that it's structured correctly.
[caption id="attachment_37787" align="aligncenter" width="602"] Source: https://chrome.google.com/webstore/detail/google-analytics-url-buil/gaidpiakchgkapdgbnoglpnbccdepnpk[/caption]
Google Analytics: Add-ons for Tracking Interactions
The way users navigate your site, make purchases, or where they click - it's very valuable knowledge, thanks to which you can increase your sales. Tools like Page Analytics and Leadfeeder will help you gain this knowledge, perform analysis, and optimize it accordingly.
Page Analytics is a great tool to make data analysis and drawing conclusions from it so much easier. With this plugin, you will see the data applied directly to your website. This way you can analyze all and unique page views, average time on page, bounce rate and exit rate as well as the number of active visitors in real-time.
Additionally, this extension will show you where users clicked on your site. By analyzing such data, you can improve user experience, which will lead to more conversions.
[caption id="attachment_37789" align="aligncenter" width="602"] Source: https://chrome.google.com/webstore/detail/page-analytics-by-google/[/caption]
Leadfeeder is a tool that helps you find out which companies visit your website. It will also provide information on how companies found your offer and what was their main interest. Additionally, the tool will inform you if there is new information about your users.
Leadfeeder is not an extension provided by Google, but it offers a free version with basic features. This is a very good solution for companies that operate in the business-to-business (B2B) market. By checking which companies are interested in your offer, you can prepare a tailored offer for them, making the customer acquisition process faster.
Private Data Under Control
In recent years, numerous data protection regulations, such as GDPR, have been introduced. Now you need to make sure that all the data you collect fully complies with GDPR, and Verified Data is the best solution for that.
[caption id="attachment_37791" align="aligncenter" width="602"] Source: https://verified-data.com/[/caption]
Measuring Activities in Social Media
Social media channels are the core of marketing campaigns in many companies. It's worth focusing your efforts on social media as it's a great communication channel, and what's more, you can also increase your online visibility with it.
A buffer is a tool that will help you integrate measuring your social media activities with Google Analytics. Connecting this software application with your GA account will allow you to see how much traffic is generated by your social media campaigns. All data will be gathered in just one tool, making your work more efficient.
The tool is mostly paid, however, in the free version you can connect up to 3 social media channels and schedule 10 posts.
[caption id="attachment_37793" align="aligncenter" width="602"] Source: https://buffer.com/resources/introducing-google-analytics-integration-for-buffer-and-3-more-feature[/caption]
Advanced technology and artificial intelligence are helping us gain loads of information about web users. However, it is much more challenging to process it and retrieve valuable information from it. With these valuable tools and Google Analytics add-ons, this will become much easier.
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