- What is Google Analytics
- Google Analytics goals
- Which Goals are Available in Google Analytics?
- How to Act on Goals
- Setting Up Goals in Google Analytics
- Goal Setting Drives Sales
What is Google AnalyticsSetting up goals in Google Analytics is important, but first, it’s important to understand what Google Analytics is precisely. Google Analytics, simply, is a free service from Google that allows admins to view a variety of website analytics for use in a multitude of ways. Google Analytics allows anyone a glimpse at any relevant information they might be interested in for their website and allows them to categorize and analyze it in any way they wish. It is an indispensable tool for webmasters looking to optimize their content!
Google Analytics goalsGoogle Analytics Goals are a metric that is tracked by Google Analytics that gives your website something to aim for. These goals are specific actions that are completed by the users on your website that are tracked by Google Analytics. These measures how well your website is doing what it is supposed to be doing – if you have a blog and people constantly read it, your goals are succeeding! Other examples of successful goals could be making a purchase for an e-commerce site or submitting information to an advertising database. Anything that is done by users that you want them to do on your site is technically a goal you can track. The difficult part here, of course, is thinking about what precisely is the most important thing to track. When choosing from which goals are available in Google Analytics, you must be precise and focused on the outcome. How to set up goals in Google Analytics becomes much easier when you know what you should be focusing on.
Which Goals are Available in Google Analytics?Of all the possible data that can be collected in Google Analytics, goals – broadly speaking – fall into one of four categories. These four categories make up the majority of relevant data to website engagement and retainment information and can inform result schema that is beneficial to the result you have in mind. Using these goal types is a great way to sort and act on relevant information! Once you have all the relevant criteria available, setting up goals in Google Analytics becomes easy!
DestinationDestination goals are for getting your user-base to navigate to a specific location. For example, these can include registration pages, specific content pages, app screens, or anywhere else that is relevant to your online presence. Tracking this metric is useful if you require your user-base to end up in clear places.
DurationDuration goals track how long users spend in a specific area of your site, or even your site as a whole. Session length is tracked with this goal which informs you as to how quickly people leave your business or how quickly they navigate to a different location. Setting up goals in Google Analytics that track this is a major factor in bounce rates!
Pages/Screens per SessionThis goal tracks how many different page loads any given user will have at your site and many times these pages are accessed by all users. They are useful goals in spotting just which content is being accessed and how much of it is being loaded by anyone at a given time.
EventEvent goals are when users perform a certain action that you are interested in. Everything from social recommendations to video plays and ad clicks gets put into this category. As you might imagine, tracking event engagement for your website is absolutely essential in optimizing your content for a wider audience! [caption id="attachment_47112" align="aligncenter" width="1052"] Source: https://support.google.com/analytics/answer/1012040?hl=en#zippy=%2Cin-this-article[/caption]
How to Act on GoalsIt isn’t enough to simply learn how to set up goals in Google Analytics, you need to understand how to properly act upon them as well. Choosing a goal and acting upon it requires that users also set the value of the goals they are planning on track, what the goal limits are, and checking on the goal for conversion after the fact.
Goal ValueDetermining the value of a goal means that you are converting goals directly into a dollar amount per goal action accomplished. This gives you the option of assigning a specific monetary denomination to any conversion, giving you an accurate dollar total for the completion of your goals. This will eventually be displayed as Goal Value. Determining the dollar amount from goals might be a challenging prospect for those who don’t fully understand the transactions involved with their site, but for those who do understand, the value of a visual representation of sales is of inestimable value. A simple way to go about calculating value is as follows: if you are able to collect 10% more customers for your product, and your average transaction is $25, you could set the goal value for individual customers at $2.50. This gives an observable, objective metric that will help drive sales.
Reporting and AnalysisThe entire point for goals is to aid in research and analysis for your website, so reporting on goals becomes the essence of their functionality. With Google Analytics, you are able to see goal completion rates, conversion rates, and more through the ‘Conversions > goals’ reports tab. Through the use of effective goal-setting and best practices for goals, you will have all the data you need to act. Here are some practices you should keep in mind when setting up goals in Google Analytics:
- Use intuitive names and categorization methods. Being clear, concise, and organized will help you analyze data much more easily.
- Assigning goal values is not essential, but it is highly recommended. Consistent data – from dollar value to consistent scale or weighting – will streamline the entire analytics process.
- Keep track of edits and changes to your goals. Goals may change often depending on what you are tracking (and attempting to track) so having a clear history is important.
Limitations of GoalsGoals are powerful, but they have their limitations. Keep these points in mind when attempting to create a list of goals for your site:
- There is a limit of 20 goals per reporting view. If you wish to track more than 20 goals per view, you must create an additional view or edit a pre-existing goal to further align with your current needs.
- Goals are not retroactive. They only begin to function after the goal itself has been created. This means that the sooner you set up goals the sooner you can start getting the results you are looking for!
- You cannot delete the goals you have created, but you can stop an active goal from continuing.
- Goal sets and goal IDs cannot be changed after being created. If you wish to change the goal name and type, however, this is possible if you want to reuse one.