Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

You consider jumping into the realm of short video clips with your brand, but have no clue where and how to do it the right way. You also aren’t 100% sure whether it’s a smart move to even get your teeth into TikTok - I totally get it. Maybe your brand is already there but the engagement rate is far from satisfactory?

Unfortunately, it’s pretty common for website owners to forget to regularly check on their backlink profile once they establish the base of referring domains. This way they miss out on a lot of ranking-improving opportunities. Don’t be forgetful! Review your backlink profile regularly to make sure it stays strong. Here’s how to do a backlink audit in the comfort of your office.