What is Anchor Text? – Definition
Anchor text (also known as link label or link text) is a clickable text on the link. It is visible in the HTML code between the open <a> and close </a> tags.
Example of Anchor Text
A good example is <a href=”https://delante.co/”>anchor text</a>. The link leading to a given website is hidden under the anchor text, most often it is a keyword to which you want the website to be displayed in the search results.
Anchor can also be the URL that leads to a given page: <a href=”https://delante.co/“>delante.co</a>.
Anchor texts are essential for SEO. They are indicators for Google that a given page corresponds to users’ queries. It is important to make sure that anchor texts displayed on a given page are well thought out.