Anchor text

What is Anchor Text? – Definition

Anchor text (also known as link label or link text) is a clickable text on the link. It is visible in the HTML code between the open <a> and close </a> tags.

Example of Anchor Text

A good example is <a href=”https://delante.co/”>anchor text</a>. The link leading to a given website is hidden under the anchor text, most often it is a keyword to which you want the website to be displayed in the search results.

Anchor can also be the URL that leads to a given page:  <a href=”https://delante.co/“>delante.co</a>.

Anchor link vs naked link - differences

Anchor texts are essential for SEO. They are indicators for Google that a given page corresponds to users’ queries. It is important to make sure that anchor texts displayed on a given page are well thought out.

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

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