Anchor text

What is Anchor Text? – Definition

Anchor text (also known as link label or link text) is a clickable text on the link. It is visible in the HTML code between the open <a> and close </a> tags.

Example of Anchor Text

A good example is <a href=”https://delante.co/”>anchor text</a>. The link leading to a given website is hidden under the anchor text, most often it is a keyword to which you want the website to be displayed in the search results.

Anchor can also be the URL that leads to a given page:  <a href=”https://delante.co/“>delante.co</a>.

Anchor link vs naked link - differences

Anchor texts are essential for SEO. They are indicators for Google that a given page corresponds to users’ queries. It is important to make sure that anchor texts displayed on a given page are well thought out.

Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

Technical SEO. A Complete Guide

Technical SEO. A Complete Guide

Planning to introduce a top-notch and effective SEO campaign? If so, you have to consider both off-page and on-page activities, including technical tasks. Achieving great success in the search results and making Google love your page isn’t possible without technical SEO. What is it exactly and what should you pay particular attention to? Keep reading to discover more about the technical elements of websites!

Read more