Anchor text

What is Anchor Text? – Definition

Anchor text (also known as link label or link text) is a clickable text on the link. It is visible in the HTML code between the open <a> and close </a> tags.

Example of Anchor Text

A good example is <a href=”https://delante.co/”>anchor text</a>. The link leading to a given website is hidden under the anchor text, most often it is a keyword to which you want the website to be displayed in the search results.

Anchor can also be the URL that leads to a given page:  <a href=”https://delante.co/“>delante.co</a>.

Anchor link vs naked link - differences

Anchor texts are essential for SEO. They are indicators for Google that a given page corresponds to users’ queries. It is important to make sure that anchor texts displayed on a given page are well thought out.

Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

Fear of SEO - the Reason Why Some Entrepreneurs Don’t Invest in SEO

Fear of SEO - the Reason Why Some Entrepreneurs Don’t Invest in SEO

Have you ever heard about Google SEO? Are you aware that your market rivals invest in such activities and thanks to them their websites are ranked high on keywords that are related to your industry? Consequently, these companies probably reach many potential customers. So are you still afraid of SEO, even despite this information? Is there anything to be truly scared of? Let’s check why some entrepreneurs are so unwilling to invest in SEO.

Read more