Answer Box

What is Answer Box? – Definition

The answer box is a feature included in the search results, which is designed to provide users with the best possible answer to a question. It usually consists of excerpts from the content taken directly from a given website, the URL, and the page title. The answer box is displayed under paid ads and above all organic search results.

It most often appears as an answer to a specific question, concerning e.g:

  • definition,
  • recipes,
  • DIY,
  • health issues,
  • and many others.

Usually, the greatest opportunity to appear in the answer box has content that answers precisely asked questions, starting with words like: “what”, “who”, “when”, “where”, “how”, etc.

Answer box - definition and examples

The example of Answer Box

How to Get on Google Answer Box?

Appearing on the answer box gives a great opportunity to promote content, gain trust and brand recognition among users, as well as to be perceived as an expert in a given field. If you want to maximize the chance of your content being included in the answer box, there are several rules to follow.

First of all, make sure that your content answers precisely to particular questions. Remember about proper text formatting and put questions in <H1> and <H2> headings. It is also important that the answer is placed directly under the question in one paragraph, i.e. about 30-40 words. It is also worth considering adding images and infographics, making your answer even better.

If you want to have a better chance to appear in answer boxes, you can use the FAQ pages, which contain the most popular questions about the topic you discuss.

These are just a few simple tips that don’t guarantee that your content will appear in answer boxes but give you a better chance to achieve that.

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Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


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