Dofollow Link

What is Dofollow Link? – Definition

Dofollow links instruct search engine robots to visit a page to which a given link leads. They also pass value from one page to another (this is called link equity or link juice). These links are default (unless you change it in your CMS settings).

Dofollow attribute - Delante SEO/SEM Glossary

Strengths and Weaknesses:

  • Dofollow links are essential in the SEO process as they pass SEO value from one page to another. Thus, a page that leads to another page may be followed by search engine robots;
  • if a dofollow link is put on a page with a high Page Trust score, then the page shares the trust level with the linked page. However, if the linked page has a low level of Page Trust or other SEO parameters, then this link won’t contribute to rankings in the search results.
  • dofollow links allow to include a given keyword in anchor text which has an impact on improving its ranking.

Within one site, most internal links should be dofollow, as Google and other search engines crawlers should be able to reach any page of the site.

Was this definition helpful?
(1)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

How to Lose E-commerce Customers in 5 Seconds?

How to Lose E-commerce Customers in 5 Seconds?

Various research clearly indicates that even from 40% to 70% of all online transactions aren’t finalized. Why? Why do you lose your ecommerce customers and why do they choose your market rivals? Keep reading to see how to deter e-commerce customers in a few seconds and what to do to increase the number of purchases finalized in your store.

Read more
Company Website in 2020? 9 Reasons Proving that Your Business Needs This Solution

Company Website in 2020? 9 Reasons Proving that Your Business Needs This Solution

Do you remember that at the turn of the first and second decade of the 21st century marketing specialists believed that the era of websites was coming to an end and they were persuading business owners to “move” their content to Facebook and Instagram? Social media were predicted to take over the legacy and effectiveness of websites. Larger and smaller companies stopped paying for domains and decided to invest in their Facebook profiles. Did they back the wrong horse?

Read more
Content Marketing Isn’t Only About Blogging

Content Marketing Isn’t Only About Blogging

As reported by Content Marketing Institute, as many as 88% of B2B marketers benefit from various content marketing activities to a certain extent but only 6% perceive this form of brand promotion as effective. Where does this big discrepancy come from? One of the main reasons standing behind this state of affairs is the scope of implemented content marketing activities limited to only one form such as company blogging. And after all, content marketing has much more to offer!

Read more