Dofollow Link

What is Dofollow Link? – Definition

Dofollow links instruct search engine robots to visit a page to which a given link leads. They also pass value from one page to another (this is called link equity or link juice). These links are default (unless you change it in your CMS settings).

Dofollow attribute - Delante SEO/SEM Glossary

Strengths and Weaknesses:

  • Dofollow links are essential in the SEO process as they pass SEO value from one page to another. Thus, a page that leads to another page may be followed by search engine robots;
  • if a dofollow link is put on a page with a high Page Trust score, then the page shares the trust level with the linked page. However, if the linked page has a low level of Page Trust or other SEO parameters, then this link won’t contribute to rankings in the search results.
  • dofollow links allow to include a given keyword in anchor text which has an impact on improving its ranking.

Within one site, most internal links should be dofollow, as Google and other search engines crawlers should be able to reach any page of the site.

Was this definition helpful?
(1)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

What Is Cornerstone Content and Why Is It Important?

What Is Cornerstone Content and Why Is It Important?

For quite a long time now, Google has been appreciating websites with unique, quality content. However, it’s obvious that not all of your blog posts can be ranked first. After all, you probably don’t care about each piece of content the same way. To devise an appropriate strategy, you can benefit from cornerstone content that combines content marketing and SEO. What is it and why is it so crucial?

Read more
E-commerce SEO Trends in 2021

E-commerce SEO Trends in 2021

What to focus on when doing e-commerce in 2021? What to keep in mind when devising an SEO strategy for your online store? How to gain a competitive edge over your market rivals and rich top positions in the organic search results? Discover the list of e-commerce SEO tips for 2021!

Read more
Should You Do SEO On Your Own?

Should You Do SEO On Your Own?

Do you dream about succeeding in digital marketing, knowing that appropriate SEO activity can help you achieve the goal? Great! In today’s entry, you’ll find out what to pay attention to when conducting the process on your own and what potential challenges you may face.

Read more