Nofollow Attribute

What is Nofollow Attribute? – Definition

Nofollow is added to the rel attribute in the HTML code. It is usually intended for external links, but it is recommended to give it to internal links that don’t include relevant keywords (e.g. “buy now”, “click here”). This attribute instructs crawlers not to follow the link and in effect, such a link will not contribute to rankings in the search results. Owing to the nofollow attribute, the link doesn’t pass SEO value to another website.

When planning the link building process, it is worth considering the use of nofollow links as it has a good impact on link profile diversity.

An Example of Using Nofollow:

In HTML, the nofollow attribute looks like this:

<a href=”http://www.domain-name.com/” rel=”nofollow”>keyword</a>

Nofollow attribute definition

Was this definition helpful?
(0)
Author
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.

RECENTLY ON OUR BLOG

SEO for the IT Industry - How To Make It Work?

SEO for the IT Industry - How To Make It Work?

The SEO process, with its complexity, varies from one industry to another. Each field has its specificities that require an individual approach from an SEO specialist. In today’s entry, you will discover differences in SEO for IT companies and learn how to do it from practitioners. Dive in!

Read more