What is Nofollow Attribute? – Definition
Nofollow is added to the rel attribute in the HTML code. It is usually intended for external links, but it is recommended to give it to internal links that don’t include relevant keywords (e.g. “buy now”, “click here”). This attribute instructs crawlers not to follow the link and in effect, such a link will not contribute to rankings in the search results. Owing to the nofollow attribute, the link doesn’t pass SEO value to another website.
When planning the link building process, it is worth considering the use of nofollow links as it has a good impact on link profile diversity.
An Example of Using Nofollow:
In HTML, the nofollow attribute looks like this:
<a href=”http://www.domain-name.com/” rel=”nofollow”>keyword</a>