List of blog posts

• Why does the TikTok Ads algorithm work differently from Meta? 2025-12-31
• AI Stress Test of Your Website – 10 critical elements blocking results in 2026 2025-12-30
• Marketing in a year of low trust: how to build brand credibility in the age of AI? 2025-12-29
• How does the AI Overviews ranking work? 2025-12-20
• Will Google Ads be more expensive in 2026? Cost analysis and how to secure your budget 2025-12-11
• 10 things brands should NOT do in marketing in 2026 2025-12-04
• What should you do when AI ignores your brand? 2025-12-02
• SEO salaries in Europe – comparison for 2025 and forecast for 2030 2025-11-25
• 3 technical errors that are costing you sales in Q4 and how to fix them? 2025-11-20
• How to prepare your blog and RSS feed for AI Search? 2025-11-18
• Marketing 2026 starts today – 3 decisions that will determine your ROI in a year 2025-11-11
• How to prepare a basic report in GA4 and understand whether your marketing is working? 2025-11-06
• Why aren’t your LinkedIn Ads working? 8 common mistakes that are costing you money (and how to fix them) 2025-11-04
• The most popular industries and their performance in AI Overviews 2025-10-23
• Is TikTok a good communication channel for a B2B brand? 2025-10-21
• 5 SEO mistakes that block brand visibility in AI Search (2026) 2025-10-16
• E-commerce in Italy – what should marketers know about this market in 2026? 2025-10-09
• Q4 is the time for comparisons and rankings – how to take advantage of shopping seasons in AI Search? 2025-10-07
• Black Friday and the holidays: how to combine SEO, SEM, and AI for maximum sales 2025-10-02
• Why AI Search is a must-have in marketing budgets for 2026 2025-09-25
• Why are large companies already investing in AI Search (AISO, GEO, AEO) activities? 2025-09-23
• How to reduce customer acquisition cost (CAC) with SEO and AISO 2025-09-04
• How to prepare a global brand for the era of conversational search  2025-09-02
• AISO and E-E-A-T – how to gain authority in the eyes of AI? 2025-08-28
• How to create content that is cited by AI (and not lose visitors)? 2025-08-26
• Will AI kill SEO? 7 facts that show why it’s worth investing in Search right now 2025-08-25
• Why isn’t your brand showing up in ChatGPT and Perplexity? 10 potential reasons and how to fix them 2025-08-19
• Content types preferred by AI: comparisons, lists, “top X” lists, checklists 2025-08-14
• Structured data and AI Search – which schemas support visibility in AI responses? 2025-08-12
• How do customers search for brands today, and what does this mean for your strategy? 2025-08-07