Paulina holds a degree in Information Management and Digital Publishing, as well as a Master’s in Social Economics. During her studies, she was actively involved in the Scientific Circle of Information Architects, where she explored the fields of UX and UI. That’s also when her journey with marketing began, later developed through her work at a creative agency. It was there that she first discovered SEO—and quickly realized this was the path she wanted to pursue professionally.

Always eager to try new things, Paulina’s latest passion is aerial yoga. In her free time, she loves traveling and takes every opportunity to go hiking in the mountains.