The world of AI never ceases to amaze, and Google Veo 3 is the latest proof. This video generation model not only stuns with its 4K quality and realism but, for the first time, introduces integrated audio – from street noise to dialogues. Paired with the Flow tool, it promises a revolution for creators, but will this power open Pandora's box of deepfakes and fake news?
Google, one of the leading players in the field of AI, regularly brings us innovations that spark the imagination and… sometimes send a slight chill down our spines. This time we’re taking a closer look at Google Veo 3 – the latest video generation model that has already stirred things up online. Are we on the verge of a true revolution?
What’s new on board with Veo 3?
Remember the previous generations of AI video creation tools? Impressive, but often missing something. Veo 3 takes it a step further—or rather, a whole soundtrack further. What sets this model apart from its predecessor, Veo 2, is primarily its ability to generate video with sound. And we’re not just talking about basic background music. Imagine a city scene with realistic street noise, a park filled with birdsong, or even characters engaging in dialogue! This isn’t science fiction anymore—it’s reality shaped by Google’s algorithms.
Realism that amazes (and unsettles)
Google boasts that Veo 3 excels at transforming text and images into moving frames, maintaining the laws of real-world physics and ensuring precise lip syncing. Just a short story prompt is enough for the model to bring it to life. The quality? We’re talking 4K resolution, which, when paired with native sound integration—from special effects to ambient audio—without the need for external editing, is simply breathtaking.
It’s no surprise, then, that Veo 3 has become a viral sensation. Videos generated with this tool are often hyper-realistic, almost indistinguishable from real recordings. Online, you’ll find clips featuring comedians, street interviews, and even—and this is where it gets interesting—news anchors delivering absurd statements with a straight face. Internet users’ reactions? A mix of fascination and mild unease.
But it’s best if you see Veo 3’s capabilities for yourself with these examples:
Flow for Veo 3: the AI director’s assistant
Veo 3 isn’t the whole story. Google also introduces Flow – a tool designed to streamline working with Veo. Flow is a kind of intelligent director’s dashboard that integrates Google DeepMind’s most powerful models: Veo (for video), Imagen (for images), and Gemini (for understanding and generating text). Using natural language, we can describe shots, manage the “cast,” locations, objects, and styles all in one place, and Flow helps weave these elements into a cohesive narrative and stunning scenes. It’s like having a super-intelligent assistant who understands your vision and helps bring it to life.
Google is aware of these risks, but technology alone is one thing—how it’s used is another. Access to Veo 3 is currently limited (for Ultra subscribers in the US via the Gemini and Flow apps, and for enterprise users on Vertex AI), with Flow available to Google AI Pro and Ultra subscribers in the US, and plans for international expansion. This allows time to develop some control mechanisms and educate users.
The dark side of Veo 3’s hyperrealism
Alright, Veo 3 sounds fantastic. The ability to create high-quality video with sound from just a few lines of text opens up incredible opportunities for creators, marketers, educators… the list goes on. But, as is often the case with powerful technology, there’s another side to the coin.
Hyperrealism, while impressive, raises legitimate concerns about the potential for abuse. We’re talking about deepfakes on an unprecedented scale, a flood of fake news that will be even harder to distinguish from the truth. If absurd “news” clips already amuse and unsettle us, what will happen when the technology falls into the wrong hands or is used for deliberate manipulation? It’s a serious challenge for our ability to think critically and verify information.
Google is aware of these risks, but technology alone is one thing—how it’s used is another. Access to Veo 3 is currently limited (for Ultra subscribers in the US via the Gemini and Flow apps, and for enterprise users on Vertex AI), with Flow available to Google AI Pro and Ultra subscribers in the US, and plans for international expansion. This allows time to develop some control mechanisms and educate users.
Conclusions after the launch of Google Veo 3
Google Veo 3 is undoubtedly a milestone in the field of AI video generation. The integration of sound, high image quality, and tools like Flow open the door to a new era of content creation. But with great power comes great responsibility. The key will be finding a balance between harnessing this revolutionary technology and minimizing the risk of its misuse. One thing is certain – the era of AI-generated video is just beginning, and we are witnessing its exciting, if somewhat unpredictable, dawn.
If you’re intrigued by Veo 3 and other AI tools, be sure to subscribe to our newsletter and stay up to date with Delante!
A marketing graduate specializing in e-commerce from the University of Economics in Kraków – part of Delante’s SEO team since 2022. A firm believer in the importance of well-crafted content, and apart from being an SEO, a passionate music producer crafting sounds since his early teens.
A marketing graduate specializing in e-commerce from the University of Economics in Kraków – part of Delante’s SEO team since 2022. A firm believer in the importance of well-crafted content, and apart from being an SEO, a passionate music producer crafting sounds since his early teens.