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23 August 2024
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Loading...Meta Ads is introducing new audience control options within Audience Controls. From now on, it is possible to restrict ad delivery in two new ways. The first option allows limiting ads to specific audience groups to protect the brand. The second option prevents ads from being shown to the company’s own employees.
To use these features in Ads Manager, go to Ad Settings, then click on Account Settings, where you’ll be able to select Audience Controls.
source: Meta Ads Panel
What does this mean for you?
The new feature allows for even greater control over your ad delivery in Meta Ads by enabling restrictions targeted at specific audience groups. However, keep in mind that enabling the new exclusions related to brand protection and employee control will not work in campaigns utilizing Advantage+ targeting.
When creating a Meta Ads Instant Form in a campaign with a Leads objective, a new feature now allows you to reward users with a promo code after they submit the form. This will require you to input the code content, the landing page URL of the offer, and a call to action.
source: Meta Ads Panel
What does this mean for you?
A promo code can effectively encourage new audiences to complete your form. After submission, the user can copy the code and redeem it directly on your website during a transaction.
In the When and where ads showed section, for Demand Gen campaigns, it is now possible to bulk exclude selected placements at the campaign level or for selected ad groups.
source: Google Ads Panel
What does this mean for you?
This new functionality allows for much faster removal of unwanted placements in your Demand Gen campaigns—without the need to exclude them individually.
