New Performance Max Campaign Channel Reports – SEM News – #2 August 2025

Google has introduced an important update to Performance Max reporting – channel-level data can now be analyzed not only within individual campaigns but also at the account level. This means advertisers can compare multiple PMax campaigns in a single view and more easily identify performance patterns. Google emphasizes that channel reporting is currently available exclusively for Performance Max campaigns.

source: Google Ads Panel

What does this mean for you?

This is a major step toward greater transparency in Performance Max performance. With account-level reporting, you can more quickly evaluate which channels are driving the best results across different campaigns and detect recurring performance trends.