PPC Weekly News Review – #3 October 2024

1min.

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18 October 2024

PPC Weekly News Review – #3 October 2024d-tags
Check out what's new in the world of PPC! The ability to disable comments in Meta Ads and a new graphic format in Google Ads search text ads!

1min.

Comments:0

18 October 2024

Disabling Comments on Meta Ads

Meta is testing a new feature that allows businesses to turn off comments on all ads on Facebook and Instagram. With this filtering option, you can decide whether comments will be publicly visible or disabled for everyone.

What does it change for you?

The new option gives Meta Ads advertisers greater control over their campaigns, allowing them to disable comments on all ads. This is an effective way to avoid unwanted reactions and focus solely on the ad message.

Image Carousels in Search Ads

A new graphic asset format has appeared in Google Ads search text ads in the form of a carousel. It allows for the display of multiple images directly within the search results. The carousel can also include a map, which redirects users to Google Maps when clicked.

What does it change for you?

Adding visual assets to search text campaigns increases their visibility and chances of being displayed in ad auctions. The new format allows for more engaging content, which could lead to better performance for your campaigns.

Author
Michał Szydłowski - Junior SEM Specialist
Author
Michał Szydłowski

SEM Specialist

Graduate of Marketing and Communication at the Cracow University of Economics. He started working at Delante in 2023. Privately, he is interested in traveling and discovering new music, as well as enjoys watching a good thriller and a football game.

Author
Michał Szydłowski - Junior SEM Specialist
Author
Michał Szydłowski

SEM Specialist

Graduate of Marketing and Communication at the Cracow University of Economics. He started working at Delante in 2023. Privately, he is interested in traveling and discovering new music, as well as enjoys watching a good thriller and a football game.