PPC Weekly News Review – #3 October 2024
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Meta is testing a new feature that allows businesses to turn off comments on all ads on Facebook and Instagram. With this filtering option, you can decide whether comments will be publicly visible or disabled for everyone.

source: Bram Van der Hallen
What does it change for you?
The new option gives Meta Ads advertisers greater control over their campaigns, allowing them to disable comments on all ads. This is an effective way to avoid unwanted reactions and focus solely on the ad message.
A new graphic asset format has appeared in Google Ads search text ads in the form of a carousel. It allows for the display of multiple images directly within the search results. The carousel can also include a map, which redirects users to Google Maps when clicked.

source: PPC News Feed
What does it change for you?
Adding visual assets to search text campaigns increases their visibility and chances of being displayed in ad auctions. The new format allows for more engaging content, which could lead to better performance for your campaigns.