Take care of your visibility outside of Google as – where users also search for information and ask questions today: in ChatGPT, Gemini, and Perplexity.
AI visibility audit
Technical and structural optimization
Content for AI – created to be cited
We take care aboutabout the visibility of your website in Bing – a source of data for many LLMs
Monthly AI visibility reporting
SEO & AI Specialist
Thanks to AISO (AI Search Optimization), your brand will appear in responses generated by AI models such as ChatGPT, Gemini, Perplexity, Copilot, Claude, and in Google’s AI Overviews results.
AISO (Artificial Intelligence Search Optimization) is a new field of SEO that focuses on how your brand can be visible in responses generated by artificial intelligence (AI) such as ChatGPT, Gemini, Perplexity, and others.
It’s no longer just about Google rankings.
The point is whether AI “talks” about your company, recommends your products, and quotes your content. If so, the user will then return to the search engine and buy the product on your website, most likely using Google. But the first stage of research often begins with AI.
We check whether your brand appears in AI responses – in what context, in response to what queries, and how it compares to the competition.
We adapt your website to the requirements of AI models: structured data, crawlability, content accessibility without JavaScript.
We prepare content that responds to real user queries and is readable by AI: comparisons, rankings, analyses.
We regularly analyse mentions, traffic and changes in AI visibility – both qualitatively and quantitatively.
The aim is to increase the visibility of the brand/website in traditional search engines such as Google.
The aim is to increase the visibility of the brand/website in AI-generated responses: in LLM and AI Overviews.
| Element | SEO | AISO |
|---|---|---|
| Visibility | Google, Bing (Traditional search engines) | ChatGPT, Gemini, Perplexity, AI Overviews, AI Mode |
| Mechanism | Indexing, links, ranking factors | Mentions in sources, content structure, semantic data |
| Content type | Optimised for keywords and user intent | Optimised for conversational mode (questions, answers, rankings) |
| Traffic | Organic | AI traffic, AI Overviews, zero-click |
AISO does not replace SEO – it complements it.
AISO is a response to changing user habits: where they used to type something into Google, they now ask AI.
A well-prepared strategy combines both approaches:
For analysis and reporting, we use the best tools available on the market for monitoring all the most popular LLM models.
Our internal tool for monitoring AI bot traffic on the website:
Query to ChatGPT:
‘The best CRM for small businesses’
Before AISO:
No mention of your brand – well-known SaaS companies from the rankings appear.
After AISO:
ChatGPT quotes your article comparing CRMs. You are present. The customer clicks.
No – we can build AI visibility in local languages, including Spanish, Polish, German etc.
You can expect initial visibility improvements in 1-2 months. It’s a long-term process, though.
Absolutely – they’re complementary strategies, not competing ones.
Yes, this is the next step in the development of AI search optimisation. In 2023, we saw the results of SGE (Google Search Generative Experience), then the evolution of AI led to the creation of GEO and AEO (Generative Engine Optimisation, a method of optimising search engines using artificial intelligence), and since 2025, the direction is AISO – optimisation for LLMs, that use online resources in real time.
The main goal of AISO’s activities is to improve the visibility of the brand and its offer in AI models, and better visibility of the online shop means better sales. AI is therefore an additional source of customer acquisition, as customers are increasingly searching for products in AI search engines.
In our reports, we focus on two main things: traffic from AI and brand mentions. We monitor and report how many users entered the website directly from chatbots, but at the same time, we keep in mind that users often use AI for research and arrive at the landing page from a different channel. That is why we also monitor the number of mentions of your brand for specific queries and carry out activities focused on increasing your company’s visibility in AI.
Absolutely not! AISO activities complement SEO and can only have a positive impact on organic Google rankings. Starting the AISO process means additional activities aimed at visibility in AI, not ignoring SEO.
Depending on the industry, user research in AI can be different – sometimes it will be a complex search for a B2B partner or service provider, and sometimes it will be a desire to find a specific product and make a quicker purchasing decision (ChatGPT increasingly offers the option to purchase a product directly from a tile displayed in its response). However, the visibility of your brand in AI is crucial. The number of chatbot users is growing, and more and more often it is place where users look for products and services. AISO activities are also great preparation for AI Mode, i.e. the implementation of a chatbot within the Google search engine, which is already present in the US and may appear in other countries at any time.
Don’t wait for AI to recommend the competition.
Take the first step with us – we will analyse your brand’s visibility in AI and show you what you can gain.
Your customers are asking AI. Make sure AI is talking about you!
Start with AISO. Gain an advantage where others are just getting started.
