The success of this project is the result of close cooperation between two parties — the client, who consistently delivered fresh and engaging news from the cryptocurrency world, and our team, which supported visibility growth through precisely planned link building activities. We focused on strengthening the positions of those keywords that are important from a business perspective. This, combined with valuable content, delivered an impressive result within one year.
Newsbit is a Dutch news portal about cryptocurrencies and blockchain technology, also available in German — this is the language version we support with our activities. The team regularly publishes fresh, viral news articles that perfectly match the interests of the crypto community, quickly reacting to the latest trends and generating high audience engagement.
The client wanted to increase visibility for competitive cryptocurrency-related phrases such as “krypto news” (volume 201,000) and “news ripple” (volume 1,830,000). The goal was to rank up for these vital, highly competitive keywords that directly translate into traffic and user engagement.
The client aimed to boost organic traffic by improving rankings on competitive cryptocurrency market phrases. Enhanced visibility was meant to attract users actively searching for crypto news, resulting in more article views and stronger community engagement.
The client sought to build a strong position for Newsbit as an authority in the cryptocurrency segment within the German-speaking market. The goal was for German readers to associate Newsbit with reliable and quickly accessible information, which would not only increase visits but also attract potential partners and sponsors in that area.
The biggest challenge was extremely competitive keywords with high search volumes in the dynamic cryptocurrency market. The client expected a visibility boost across keywords for which the SERPs changed rapidly, with the ranks changing along with new news and trends.
We conducted an in-depth analysis of competitors’ link profiles: investigating where their publications came from, which sources brought the most authority, and which specific links had the biggest impact on ranking up for the most important business keywords for Newsbit. Based on this, we created an ideal link profile model, including not only traditional sponsored publications but also purely strategic links, PR formats, and thematic content.
– We implemented paid publications in industry portals and strategic link campaigns, focused on diversifying link sources.
– We’ve embraced various content forms: PR articles, expert analyses, and thematic news, each supported by an appropriate number of links.
– Through continuous monitoring of results, we quickly reacted to stagnation, adjusting the strategy to algorithm changes and trends.
– The developed tactics allowed us to significantly strengthen the positions of the most important keywords and maintain them at high ranks despite the volatile environment.
The effects of our actions appeared gradually but were very clear. Thanks to the consistent link building support provided through strategic publications and well-chosen links, we achieved noticeable ranking improvements, even for highly competitive phrases. Along with this, the number of page views grew, and viral news began to reach a much wider audience. Quick reaction to ranking changes and dynamic strategy adaptation proved to be the key success factor in the ever-changing cryptocurrency market.
We also observed a substantial increase in impressions, growing from 518,000 in March 2024 to 8.24 million in March 2025 — a +1490% year-over-year surge. This exceptional growth underscores the improved visibility of the website in search results.
The most important keywords — despite huge competition and dynamically changing results — achieved stable Top 10 positions, and some, such as “krypto news” (volume 201,000), reached the very top of search results. This is a significant achievement, especially considering the high competitiveness of the cryptocurrency market and the fact that the activities were conducted in the German language. Such results had real business value, translating into a clear increase in site visibility, more views, and reaching users actively seeking the latest industry information.
The Newsbit case shows the tremendous power of combining fast, up-to-date content with a thoughtful, flexible link building strategy. Operating in the challenging and dynamic cryptocurrency industry, it was possible to achieve high rankings for highly competitive keywords on the German-language version of the portal. The key to success was continuous competitor analysis, quick adaptation to changes, and selecting the right link sources for specific goals. This is an example of cooperation where off-site SEO efforts genuinely strengthen valuable content and help reach new audiences
