New Setting in Performance Max and Demand Gen Campaign – SEM News #1 July 2025

Google has introduced a new feature in Performance Max campaigns: “Landing Page Images.” It allows automatic addition of images from the landing page to ads without your involvement.

What does this mean for you?

• Less control – Google may use low-quality images or ones that do not fit the brand image.
• Brand risk – automatically selected graphics can disrupt brand consistency.

Act consciously – before enabling this option, consult with the client and set the rules which assets can be used in ads.

Google has introduced a mandatory step when creating campaigns in the European Union – the question “Does your campaign contain political ads?”. Without answering, you cannot save the campaign. Even if the campaign is not political, you must select “No.” There is also an option to permanently disable this question if the advertiser does not plan to run political campaigns in the EU.

What does this mean for you?

• You must always confirm whether the campaign is political, which requires extra attention during setup.
• If you do not run political campaigns, you can disable this question, which speeds up ad creation.