Although the product offering might initially seem unsuitable for TikTok, the platform has proven to be an effective channel for building brand awareness. The campaigns enable precise audience targeting while simultaneously driving incremental sales performance.
The client specializes in the production of steel structures, including modern metal garages, storage halls, and garden houses.
Building brand awareness in a new communication channel.
Through our campaigns, we reach audiences interested in the client’s offerings, which also contributes to gaining new followers on their TikTok profile. At the same time, the marketing activities help drive direct sales via the company’s website.
The client, already active on other advertising channels (Google Ads, Meta Ads), was seeking new ways to reach potential touchpoints with audiences for their offered products – metal structures.
Increase Blach-Trans’s brand awareness in an additional marketing channel.
We run TikTok campaigns with a focus on precise audience targeting based on user behavior on the platform. Most interactions were generated among men aged 35–44, challenging the stereotype that TikTok is solely a youth-oriented platform. The campaign reinforces brand awareness while also delivering incremental sales results.
Graphic: Ad impressions breakdown by audience gender
Graphic: Ad impressions breakdown by gender within different age groups
